Rhetoric is?.

Slides:



Advertisements
Similar presentations
Argument, Persuasion, Persuasive Techniques, and Rhetorical Fallacies
Advertisements

Ethos, Pathos, and Logos Appeals in Argument.
Three ways to Persuade.
“Three Ways to Persuade”
RHETORICAL APPEALS Logos, Pathos, Ethos. LOGOS Appeal to Logic "Logic is the anatomy of thought." – John Locke.
What is Rhetoric?. Definition of Rhetoric Rhetoric (n) - the art of speaking or writing effectively. Content = WHAT Rhetoric = HOW.
What is Rhetoric?. Definition of Rhetoric Rhetoric (n) - the art of speaking or writing effectively. Content = WHAT Rhetoric = HOW.
Rhetorical Appeals ETHOS, PATHOS, and LOGOS.
The Geometry of Rhetoric. What is “rhetoric”? We will define “rhetoric” as “the art of persuasion.” That is, how one person (the author, who can be a.
Rhetorical Appeals ARISTOTLE & BEYOND.
This is the suggested or implied meaning or meaning or emotion associated with a word- beyond its literal definition- The feeling the word gives. Hint:
An Introduction to Rhetorical Appeals
12/8/14 Do Now: - Using the list of rhetorical devices, complete the rhetorical strategies pre- assessment. Homework: - None Content Objective (What):
Cornell Notes Topic: Persuasive Writing Essential Question: What is Persuasive Writing and what are strategies I can use for it?
 Based on emotional response of the audience (like anger, nostalgia, pity, joy); attempts to create an emotional connection with the audience  EXAMPLES?
Introduction to Rhetoric
Response Essay Type: Rhetorical Analysis. Rhetoric “the art of speaking or writing effectively” www. merriam-webster.com.
Persuasive Techniques
Definition of Rhetoric Rhetoric (n.)- The art of speaking or writing effectively. (In other words, HOW we give the impressions we give; HOW we say what.
Aristotle’s Three Ways to Persuade Logos Ethos Pathos.
Rhetorical Devices How can we convince people?. Outline  Aristotle - Three different appeals  Ethos  Pathos  Logos  More Strategies  Aristotle -
Rhetorical Techniques.  Rhetoric is the art of speaking or writing formally and effectively as a way to persuade or influence people.  Rhetoric improves.
Is Everything an Argument?
Recognizing Modes of Persuasion Objective: I will learn to recognize and apply rhetorical strategies.
Rhetorical Strategies
Persuasion Terms. Logos- The process of reasoning that uses logic, numbers facts and data. Pathos- When the writer appeals to the reader’s emotions Ethos-
Aristotle’s Three Ways to Persuade Logos Ethos Pathos.
Logos Ethos Pathos. Aristotle ( BCE ) is the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range.
The Rhetorical Triangle Speaker Audience Subject by Aristotle.
Looking at Aristotle’s Rhetorical appeals Ethos/Pathos/Logos How can I tell the difference? Ethos/Pathos/Logos How can I tell the difference?
Ethos, Pathos, Logos Aristotelian Appeals “The Art of Persuasion”
The technique or study of communication and persuasion The art of creating a text using the most appropriate language to help you achieve your desired.
Aristotle’s PeRsuasive Audience appeals. ARISTOTLE In Rhetoric, Aristotle describes three main types of rhetoric: ethos, logos, and pathos. Rhetoric (n)
Aristotle’s Triangle: A pictorial analysis of the speaking or writing situation. Speaker Audience Purpose or subject.
What is rhetoric? What you need to know for AP Language.
Strategies of Persuasion & the Art of Rhetoric Ethos, Pathos, Logos.
An introduction to RHETORIC adapted from THE LANGUAGE OF COMPOSITION by SHEA, SCANLON and AUFSES.
Aristotle’s Three Ways to Persuade Logos Ethos Pathos.
RHETORICAL APPEALS HOW TO WIN FRIENDS AND INFLUENCE PEOPLE.
Rhetorical Strategies: Ethos, Logos, and Pathos “Rhetoric is the art of ruling the minds of men” -- Plato Over 2,000 years ago the Greek philosopher Aristotle.
RHETORIC. Some key words: PERSUASIONMOTIVATIONSPEAKING WRITINGDISCOURSEARGUMENT INFORMEXAGGERATION ART OF DISCOURSE EMOTIONAL RESPONSE Some key words:
Rhetoric and the Rhetorical Situation Professor Josie Decatur.
Introduction to Rhetoric February 14 th, Defining “Rhetoric” What do you think it means? Have you heard this term? Consider these quotations: “Obama’s.
Rhetoric. Three Reasons for Writing 1.To Inform (Expository) 2.To Persuade (Persuasive) 3.Entertain (Narrative or Poetry)
Aristotle’s Three Ways to Persuade
Persuasion & Argumentation
Aristotle’s Three Ways to Persuade
Rhetoric = The Art of Persuasion
Persuasion & Argumentation
Because arguing is art form…
What is Rhetoric?.
Rhetorical Strategies: Ethos, Logos, and Pathos
Argumentative Rhetoric and Persuasive Appeals
Intro to Rhetoric Rhetorical Devices.
Rhetoric = The Art of Persuasion
How can we convince people?
WHAT IS A PERSUASIVE ARGUMENT?
How can we convince people?
Rhetorical Appeals.
“Three Ways to Persuade”
EVERYTHING IS AN ARGUMENT
Persuasive Techniques
Unit 3: Notes #21 Aristotle’s Triangle
Persuasion is All Around US.
Rhetoric.
How can we convince people?

The Art of Persuasion Artistotle ( BC)
Aristotle’s Three Ways to Persuade
Presentation transcript:

Rhetoric is?

Rhetoric is? Persuasive speech The art of using language effectively Skill in the effective use of speech

Rhetoric is? The art of writing and speaking effectively The art or science of all specialized literary uses of language in prose or verse, including the figures of speech. The undue use of exaggeration or display

Rhetoric A negative or positive connotation?

Three appeals of rhetoric Ethos Pathos Logos Aristotle argued these are the three methods to persuade an audience you are correct.

Ethos Refers to a speaker’s character Relies on image Credibility of the speaker is vital Author’s ethos created by style and diction We believe those who have “good sense, good moral character and goodwill.”

Examples of Ethos in advertising

Examples of Ethos in writing References to work experience or life experience related to the topic. When an author writing about the stock market talks about his years working for an investment bank, that's an appeal to credibility.

Examples of Ethos in writing References to college degrees or awards related to the topic. When your biology instructor makes clear in the syllabus that he has a PhD in biology and that you'll be using the textbook he's written for the class, he's reminding you of his authority and credibility on the subject.

Examples of Ethos in writing References to the character of the writer. When a politician writes in a campaign brochure about his years of public service and the contributions he's made to the community, he's letting you know he's trustworthy, a good person, and a credible source of information about the community and the issues that affect it.

Examples of Ethos in writing The use of supporting sources written by authorities on the subject. When a student writes a paper about why school hours should be changed and uses quotations from principals, teachers, and school board members (all of whom know something about the topic), he's borrowing their credibility and authority to increase his own.

Examples of Ethos in writing References to symbols that represent authority. When a candidate gives a speech in front of an American flag, he or she is associating him- or herself with the symbol and borrowing the authority it represents

Pathos Appeals to emotions of the audience Anger, pity, fear and their opposites are powerful influences over our decisions and judgment. Pathos incites our emotions Make audience insecure about position/status and then offer remedy

Example of Pathos in advertising

Example of Pathos in advertising http://www.youtube.com/watch?v=9gspElv1yvc&feature=player_embedded

Examples of pathos in writing Anecdotes or other narratives. When a writer employs a narrative or anecdote, he or she is usually attempting to connect with the reader emotionally. For example, beginning an essay about human trafficking by relaying the personal story of a victim captures the attention of the audience because it humanizes the problem and draws on readers' empathy.

Examples of pathos in writing Direct quotations. Though quotations are used for a myriad of reasons, direct quoting from an individual who has been personally affected by an issue is usually an appeal to the emotions of a reader. For example, if I were writing an essay about breast cancer and I quoted a cancer patient, that quotation would be an attempt to humanize the topic and appeal to the sympathy of my readers.

Examples of pathos in writing Humor. When a writer uses humor in order to illustrate a point, he or she is employing pathos. Though there is logic to satirical humor (as used on The Daily Show or The Colbert Report), the main appeal of such television shows is that they make viewers laugh.

Logos Appeals to logic Formal arguments based on syllogisms All men are mortal Socrates is a man Socrates is mortal

Logos Cigarette smoke contains over 4,800 chemicals, 69 of which are known to cause cancer. Lady Gaga is more popular than Justin Bieber because her Facebook has 10,000,000 more fans.

Example of logos Women are suffering from more heart attacks We suspect it is because of a fatty diet Fish oil is a mineral supplement that breaks down fats in the bloodstream Fish oil can prevent heart attacks in women Women should take fish oil. Heart attacks will decrease.

Logos, continued Rhetorical syllogism (enthymeme) is an argument where some premises are assumed and unstated Often based on probabilities, not certainty Application: we are not absolutely sure of solution but we must act.

Triangle Purpose – what is the point? Audience – to whom is the writing directed? Speaker – who’s writing this piece?

Sources http://writingcommons.org/information-literacy/understanding-arguments/rhetorical-analysis/rhetorical-appeals/pathos http://owl.english.purdue.edu/owl/