Texas Women in Higher Education Conference ‘Making ‘The Ask’ – Fundraising for Your Institution April 19, 2013 San Antonio, TX Rose Mary Fry Degrees of Work (210)

Learning Objectives Overview of Giving USA 2012 Techniques to Increase the Strength of Your Ask Use of Networks in Fundraising Women and Minority Philanthropy Women’s Giving Circles 2

Words of Wisdom Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. Margaret Mead I have found that among its other benefits, giving liberates the soul of the giver. Maya Angelou Is the rich world aware of how four billion of the six billion live? If we were aware, we would want to help out, we'd want to get involved. Bill Gates 3

2011 charitable giving Total = $ billion

Types of recipients of contributions, 2011 Total = $ billion

Making a Stronger Case What is the community need? How big is the issue? What facts can you share? How does your institution meet this need? Are all team members “telling the same story”? How can donors help? Who else would be interested in your work? 6

Use of Networks Individuals ◦ Friends ◦ Work ◦ School ◦ Neighbors ◦ Church Corporate Funders Community Volunteers Government 7

The Potential of Women Donors U.S. Department of Commerce Report: Women-owned businesses grew by 44% to 7.8 million from 1977 – Asset Management Advisors Report: 46% of top wealth holders were women. Studies show that women are responsible for 80% of all consumer purchases. 8

The Six C’s: Women’s Motivations for Giving Create Women want to create new solutions to problems. Women like to be entrepreneurial with their philanthropy. Change Women give to make a difference. Women are less interested in providing unrestricted support to preserve the status quo of an organization or institution. Connect Women prefer to see the human face their gift affects. Women want to build a partnership with people connected with the project they fund. 9

Six C’s Continued… Commit Women commit to organizations and institutions whose vision they share. Women often give to organizations for which they have volunteered. Collaborate Women prefer to work with others as part of a larger effort. Women seek to avoid duplication, competition, and waste. Celebrate Women seek to celebrate their accomplishments, have fun together, and enjoy the deeper meaning and satisfaction of their philanthropy. 10

Three C’s for 21 st Century Control Women are taking control of their lives, their finances, and their philanthropy. Confidence Women have gained the confidence to become philanthropic leaders. Courage Women have the courage to challenge the old way of doing things and take risks with their giving to bring about change. Women’s Philanthropy Institute at The Center on Philanthropy, Sondra Shaw-Hardy and Martha Taylor 11

Hispanic Philanthropy 2010 Census: 16% of US population was Latino; by 2050, Latino population will be 30% Long-standing tradition of giving through organizations and causes close to the hearts of the individuals A history of volunteering in their communities $60 billion in remittances are sent to Latin America and the Caribbean countries on an annual basis Need to design more strategic philanthropy efforts in Latino communities 12

African American Philanthropy With over $500 billion in buying power, over 60% of African American households give to charity. Churches, mutual aid societies, educational institutions, and fraternal and civil rights groups continue to be active in these communities. Historically churches have received 2/3 of all African American charitable dollars Giving has been segmented by where individuals lived geographically, by their colleges, or churches Increased efforts to organize philanthropy on a national level and in a more strategic manner 13

Giving Choices Individual Nonprofit Organizations Giving Circles such as Impact San Antonio, Leadership Councils of United Way Donor Advised Funds at Community Foundations 14

Quote – Giving Circles “These are women who understand the simple concept of generosity and connecting to others. They want to contribute back to their community and make it better.” Ana Gloria Rivas-Vazquez, Smart Women with Spare Change, Key Biscayne, FL 15

Giving Circles Individual gifts at a defined amount The power of a leveraged gift Education about nonprofit issues Opportunity to review grant requests and to make site visits Ability to vote for the grant finalist 16

Giving Circles In 2006, giving circles gave $13 million Giving circles have raised and distributed more than $100 million Nearly 12,000 people learn and donate through giving circles 500+ giving circles in 44 states & D.C. Approximately 57% of giving circles are all or mostly female 17

Summary Americans are very generous. All funders are asking more questions about community needs and program effectiveness. The ability to describe the community need is critical. Learning to fundraise requires content knowledge and practice. Giving patterns of women and minorities are available; use the data. Design specific fundraising strategies for each type of fundraising. 18

Resources Giving Circle Knowledge Center, Giving Institute, Hispanics in Philanthropy, The Twenty-First Century Foundation, Women’s Philanthropy Institute at Indiana University, philanthropy-institute 19