High Quality N.F.C. Bottling Industry Supported

Main Goals Freshland is Establishing Manufacturing Production Unit Dedicated to Bottling Juices from Fruits Freshland is Establishing Manufacturing Production Unit Dedicated to Bottling Juices from Fruits FRESHLAND S.A. will produce and fill aseptically PET bottles High Premium N.F.C. juice in aseptic P.E.T. bottle

Main Goals FRESHLAND is ready to produce cold filled pasteurized juice which will contain all the vitamins of the fruit, vegetable fiber and the fruits' water. As the consumer habits have been changed, Freshland is ready to fulfill customers’ needs with its new product, Bottled Not From Concentrated Juices “NFC”.

Location The company will be located  In the Municipality of Faridos, Vrisika, Lefkohomatos area,  In the position of Samarakou or Kambos,  In the wide area of Laconia In a building site of ,30 m 2 equipped with a biological waste treatment, well water and electricity power. BIOFRESH S.A. will participate: 1 st 4.041,8 m 2, 2 nd m 2, 3 rd 3.778,5 m 2

Biofresh SA BIOFRESH S.A. is a company with main activity the production of NFC juice (N.F.C. = Not From Concentrate), it is one of the leading fruit processors and exporters in Greece and also a leading exporter of citrus concentrates in more than 41 countries. The company is about to establish and operate a composting unit, which will treat part of the plant’s solid waste and will produce bio fertilizer. Furthermore, the operation of an anaerobic fermentation unit for the production of biogas is being planned.

Laconic Gardens Laconic Gardens LTD was created by the need of a total service Concept for BIOFRESH SA and of the farmers need for modern farming solution. The Laconic Gardens were established in 2010 and become operational the same year. Within this respect the Laconic Gardens are involved on the following operations Will acquire land space for the creation of its own Orange Plantations Create a nursery for supplying Orange Farms with new, better and more productive varieties Create farming cooperatives in order to maximize output, lower cost and control fruit quality Restructure farming by introducing new varieties which are coping better with frost, with higher yield per fruit etc Supplying farmers with fertilizers of zero cost from the fruit byproducts from BIOFRESH plan and thus lower farming cost. We organize the farmers to e-banking operations in order be more

Biofresh, Laconic Garden and Freshland Biofresh SA 1.Extraction juice facilities 2. Blending facilities Laconic Gardens High quality Fresh fruit Aseptic bottling of premium NFC Retail market

Strategically Advantages Location Raw Material Transportation Cost

Advantages in the Access of fresh fruit and juice The biggest plantations in Greece of Valencia Orange trees are in Laconia area Biofresh is the biggest extractor of citrus juice products in Greece and also NFC.

Advantages in the Access of fresh fruit and juice 1. N.F.C. Products 2.CONCENTRATE Products Standard contracted raw materials from Biofresh Greece = 15,000MT Orange NFC Biofresh Egypt = 10,000MT Orange NFC TOTAL = 25,000MT Orange NFC Moreover, with a small investment in the machinery, Biofresh can supply the market with NFC apricot, peach & Cloudy apple. Standard contracted raw materials from Biofresh 3.000MT FCOJ for the production of Juices MT BASES for the production of Nectars and Soft Drinks with 5%, 10% and 15% juice content

Advantages in the Access of fresh fruit and juice Freshland & Biofresh tn Oranges tn Lemons tn Tangerines tn Oranges tn Lemons tn Tangerines tn Oranges tn Lemons tn Tangerines tn Oranges tn Lemons tn Tangerines tn Oranges tn Lemons tn Tangerines

Comparative Advantage in the access of seaports and airports The nearest port is just 20 minutes from the facilities, the port of Gytheio Athens airport, and also the port in Piraeus, is just 3 hours away.

Advantages in the transfer costs Minimum transfer costs from the extraction & blending facilities to the bottling facilities Biofresh and Freshland will be located side by side

Comparative Advantage in the access of seaports and airports Freshland & Biofresh Port of Kalamata Distance 1 hour Port of Gytheio Distance 20 Min Port of Piraeus Distance 2 hour Port of Patrai Distance 2 hour Airport of Athens

Markets with advantage for Freshland

Total fruit juice and nectars Volume, million litres % change Total11,34611,19911,04110,73710, % Private label4,6384,8654,7824,644, °% Branded6,7096,3356,2596,0975, % Fruit juice (100% juice content) Total fruit juice7,2377,2187,187,0076, % Private label3,2173,3493,3283,2263, % Branded4,023,8693,8523,7813,68-2.7% Chilled1,2831,2881,3211,3561,3942.8% Ambient5,9545,9315,8595,6515, % From concentrate5,7395,665,5815,2955, % Not from concentrate1,4981,5581,5991,7121,7673.2% Nectars (25-99% juice content) Total nectars % Private label1,4211,5161,4531,4141,4291.1% Branded2,6892,4652,4072,3162, % E.U. Population: million Markets with advantage for Freshland Source: AIJN 2013, Liquid Fruit, Market Report

Total fruit juice and nectars Volume, million litres Total Fruit juice (100% juice content) Total fruit juice Branded Private Label24456 Ambient Chilled32345 From concentrate Not from concentrate3710 Population: 74.9 million Turkey Markets with advantage for Freshland Source: AIJN 2013, Liquid Fruit, Market Report

Total fruit juice and nectars Volume, million litres Total Total fruit juice Branded Private Label Total fruit juice (Ambient vs Chilled) Ambient Chilled Total fruit juice (Concentrate vs NFC) From concentrate Not from concentrate Total nectars Branded Private label Population: 8.0 million Markets with advantage for Freshland Switzerland Source: AIJN 2013, Liquid Fruit, Market Report

COUNTRYROMANIABULGARIACZECHGREECEHUNGARYSLOVENIASLOVAKIA Population21.8 mil7.0 mil10.2 mil10.8 mil10.0 mil2.0 mil5.5 mil YEAR2012 Total Fruit Juice in Litres (100% Juice content) Total Nectars in Litres (25%-99% Juice content) Total Fruit Juice & Nectars Balkan Area Population: 67,3 million Markets with advantage for Freshland Source: AIJN 2013, Liquid Fruit, Market Report

Markets with advantage for Freshland E.U. Fruit Juice and Nectars by Packaging E.U. Fruit Juice and Nectars by Flavours Source: AIJN 2013, Liquid Fruit, Market Report

After an in depth market research, Freshland is investing in an innovative production of high quality bottled NFC juice. Its target is to fulfill the needs of its local market as well as the Balkans and eastern Europe. Moreover, researches in the industry has shown that:  The production of NFC is highly auspicious especially in Eastern Europe and in Balkans  Instead, the industry in western Europe is characterized of its stiff competition. Markets with Advantage for Freshland

Subside & Budget File Submission & Approval of the Greek Ministry of Economy Fund Raising Freshland’s Budget

File Submission & Approval of the Greek Ministry of Economy Subside & Budget  Freshland S.A. has submitted the file for entering in the investing incentive law 3299/2004 of the Greek Ministry of Economy and has received the certification of select ability #39361 on 18/11/2008.  Freshland S.A. has received the approval of the plan on 2/10/2009.  The estimated cost is Euros.

Subsidized from the investing law of the Greek Ministry of Economy 7,114,020€60% Bank Loan 1,778,505€15% Owner Funds 2,964,175€25% TOTAL FUND 11,856,700€100% FUND RAISING Subside & Budget

SUROUNDINGS TOTAL SUROUNDINGS450,000 € BUILDINGS TOTAL BUILDINGS1,097,239 € SPECIAL INSTALATIONS SPECIAL INSTALATIONS & INSTALATION OF MACHINERY1,082,897 € MACHINERY 1,Aseptic Pasteuriser 2,Blending Tanks 3,Totebin dumper 4,CIP Unit 5,Aseptic Filling Line TOTAL MACHINERY8.871,400 € OTHER ACCOUTREMENTS SUPPLEMENTARY75,000 € TRANSPORTATION MEANS CLARKS & TRUCKS280,164€ TOTAL FRESHLAND'S BUDGET11,856,700 € FRESHLAND’S BUDGET Subside & Budget

S.W.O.T. Analysis Strengths 1.Access to citrus juice in more economic final prices. 2.Biofresh & Laconic Garden clients in premium & conventional markets (NFC, Concentrate in E.E., Russia, Far East, Middle East etc.). 3.Low transfer cost from extraction & blending facilities. 4.Advantage in terms of ports and highways Opportunity 1. Low prices of fresh fruits creates a competitive benefit for our new company. 2. Access in potential markets through existing sales network. 3. The ability to manufacture new quality products. 4. High Premium N.F.C. juice in aseptic P.E.T. bottle. Threats 1. World economic crisis. 2. The political situation in Egypt and Greece. Weakness Please we need your insight as we do not find weakness of a joint venture approach

Major Goal Established a High Quality N.F.C. Aseptic Bottling Industry Competitive prices High quality NFC Bottling Supplying with minimum transfer cost European markets and also Middle East markets In Pricing In Quality In Distribution The Major Goal

Drafts