IIABCal and the Emerging Leaders Committee

Introduction Mike Orrick – VP Membership for IIABCal Bryon Pedevill-Emerging Leaders Committee Chair PTL Insurance Brokers, Inc. Rob Oates – Emerging Leaders Committee Vice Chair Armstrong and Associates Insurance Services Robert Garden – 1440 Group Inc.

The Challenge Declining member participation Declining attendance at event Lack of perceived member value

Solution Create a new experience: Cost effective for members Convenient Did not take too much time away from their day Ongoing value Enhances perceived member value

Virtual Political Summit 45 minute virtual live event Keynote Speakers: State Senator Juan Vargas State Senator Ted Gaines Assemblyman Jeff Miller Attendees could view anywhere Taped so could be viewed at later date No cost to attend

Behind the Scenes Months of planning involved Video taped and edited in advance Live Streaming - Ustream Platform

Mobile Viewing IPhone Android

Facebook Viewing

Website Integration

Results 75% increase in attendance More member exposure – convenience, expense, etc people viewed the event

What we learned 45 minutes is too long Break down into ongoing digestible pieces Not enough social engagement Don’t use primetime for lower level messages It only lasted a day – year long effort needed Didn’t display member value appropriately

Changes for this year Shrinking it to about 20 focused minutes Better social/member engagement Creating a year long series Improving the message to highlight the value of the association’s political advocacy

The future Keep fine tuning an ongoing political message Create an IIABCal Channel that has both live and taped events and updates Find new ways to deliver value back to the members Create a live event

Questions Thank you!!!