Copyright 2008 IDC. Reproduction is forbidden unless authorized. All rights reserved. The Social Enterprise 2007: Enterprise social networking takes hold Rachel Happe Research Manager Digital Business Economy

Sep-15 © 2008 IDC 2 How Popular is Enterprise Social Networking? 14% of Fortune 100 employees have a profile on LinkedIn 24% of employees use social networks to collaborate 2% of enterprise employees use micro-blogging tools

Sep-15 © 2008 IDC 3 Adoption of all social media tools by enterprise users is relatively high… Percent of respondents participating more than three times a week IDC Report, Web 2.0 at Work: Adoption of Tools for Personal and Business Use

Sep-15 © 2008 IDC 4 …which is driving demand for enterprise adoption Which of the following applications do you currently use, plan to use, or have no plans to deploy? IDC Report, Adoption of Digital Marketplace Applications

Sep-15 © 2008 IDC 5 Enterprise adoption of social networking applications is growing quickly IDC Report, U.S. Social Networking Application 2008–2012 Forecast: Enterprise Social Networking Takes Hold

Sep-15 © 2008 IDC 6 Why? The Stats  19% of the American workforce holding executive, administrative and managerial positions will retire in the next five years  Online content is exploding and will grow six-fold, from 161 exabytes in 2006 to 988 exabytes in 2010 –> 90% of the information in the digital universe is unstructured –By 2010 about 70% of the information in the digital universe will be created by individuals  In % of U.S. online population participated in online communities but 44% of the year old segment did** *Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Our Future Labor Force.” ** IDC’s Digital Marketplace Model & Forecaster *** IDC Study: The Expanding Digital Universe: A Forecast of Worldwide Information Growth through 2010

Sep-15 © 2008 IDC 7 Why? The drive to connect

Sep-15 © 2008 IDC 8 Credit: lloydi, Flickr

Sep-15 © 2008 IDC 9 Navigating the current: HR Credit: GustavoG, Flickr

Sep-15 © 2008 IDC 10 Navigating the current: enterprise customers

Sep-15 © 2008 IDC 11 Navigating the current: consumers

Sep-15 © 2008 IDC 12 Navigating the current: product innovation

Sep-15 © 2008 IDC 13 Next Steps: Understand what you need Friendship Intimacy Relationship Recognition Encounter People on the Subway Colleagues in other departments or locations Partner, vendor, & customer contacts People in stores People on message boards People who with questions Conference attendees People who comment on your blog People who have a one- on-one conversation Daily coffee shop attendant Office building colleagues , phone, or IM exchanges Project colleagues People who have done something together Account managers & key customer contacts Functional colleagues Shared perspective Personal interest Trust Compatibility Shared vulnerability

Sep-15 © 2008 IDC 14 Next Steps: Understand where you are Stage 0 Ad hoc Stage 1 Emergent Stage 2 Repeatable Stage 3 Internalized Stage 4 Transformative The Community Maturity Model

Sep-15 © 2008 IDC 15 Essential Guidance  Enterprise social media has taken hold  Employees are using it – regardless of whether it is IT sponsored  Results, when done well, are impressive

Sep-15 © 2008 IDC 16 Contact Information Please me at