Social Media and the Elections Tracking Social Media’s contribution to the April 2011 Elections.

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Presentation transcript:

Social Media and the Elections Tracking Social Media’s contribution to the April 2011 Elections

Social Media Tracking Credits Center Managed by EIE Nigeria Volunteers Supported by Yar’Adua Center Aggie Developed by Technologies & International Development Lab Georgia Institute of Technology Partners:

Social Media Tracking Center Volunteers Amara Nwankpa Emmanuel Otokpa Rosemary Ajayi Manre Chirtau Alkassim Abdulkadir Diane Nduonofit Eunice Atajiri Fatu Ogwuche Debbie Mangut Byenya Chirtau Yemi Adamolekun Chioma Chuka Aninoritse Odeli-Serrano EiE Nigeria is Supported by &

Presidential Election in Numbers Number of SMS messages sent by citizens relating to the Presidential elections Number of pictures citizens posted relating to the Presidential elections 33, Number of comments made by citizens relating to the Presidential elections using twitter, and other web-based services 130,426 65,000 Estimated number of voters who contributed to the content 164,349 Total social media content tracked

Total Social Media Numbers ALL Elections Number of SMS messages sent by citizens relating to the April 2011 elections Number of pictures citizens posted relating to the April 2011 elections 157,975 1,685 Number of comments made by citizens relating to the April 2011 elections using twitter, and other web-based services 296,254 70,000 Estimated number of voters who contributed to the content 455,914 Total social media content tracked

Use of various reporting formats Compared to Last Week…

Summary Popularity of Mediums

Drama in Oyo and Imo States…

Tweets from the INEC Collation Center in Oyo… All Attention on one Citizen Reporter

Meanwhile in Imo State… A Close Race Ends in Deadlock and Tension

Timeline of a Typical Election Day

Big Stories April 2 – No Show!

Some Interesting – an Observer (Imo East) raises alarm!

Some Interesting Insights… Imo East, the aftermath…

Big Stories Murdered Corpers 1. Seun Adewunmi 2. Teidi Olawale Tosin 3. Adowei Elliot 4. Gbenjo Ebenezer Ayotunde 5. Ukeoma ‘Aikfavour’ Ikechukwu Chibuzor 6. Adeniji Kehinde Jehleel 7. Akonyi Ibrahim Sule 8. Nkwazema Anslem Chukwuonyerem 9. Obinna Okpokiro National Youth Service Corps Tragedies in Bauchi Tweeters broke the news that Ukeoma ‘Aikfavour’ Ikechukwu was missing, and confirmed his death

Big Stories Response to Northern Crisis – Some Lives Saved

Political Parties & Candidates Use of Twitter PartyTwitter IDNo. of TweetsFollowingFollowersLists ACN Lagos ACNACNigeria Fresh Democratic PartyFreshDemocrats CandidateTwitter IDNo. of tweetsFollowingFollowersListsPartyOffice Sought Dele MomoduDeleMomodu20111,7924, NCPPresident Tunde Fashola 1, ,497167ACNGovernor Muhammadu BuhariBuhariforchange6441,137109CPCPresident Top 3 users (as at commencement of elections): Primary Use: for broadcast of messages. However, No 1 user, Mr Dele Momodu, actively uses twitter to engage young voters.

Political Parties & Candidates Use of Facebook Top 3 users (as at commencement of elections): PartyURLNo of fansAve. comments per postAve. likes per post ACN Nigeriahttp:// Nigeria 8, CandidateURLNo of fansAve. comments per postAve. likes per postPartyOffice Sought Goodluck Jonathan onathangoodluck 521,1292,2952,076PDPPresident Nuhu Ribaduhttp:// badu 173, ACNPresident Tunde Fasholahttp:// BabatundeFashola 119, ACNGovernor Primary use: for broadcast of messages.

Political Parties & Candidates Use of YouTube Top 3 users (as at commencement of elections): PartyURLNo. of videosSubscribers ACN Nigeriahttp:// CNigeria 1125 CandidateURLNo. of videosSubscribersPartyOffice Sought Tunde Fasholahttp:// ndefashola ACNGovernor Nuhu Ribaduhttp:// er/teamribadu1#p/ 3330ACNPresident Muhammadu Buharihttp:// er/buhari4change 1579CPCPresident Primary use: for broadcast of messages.

Big Stories INEC Uses Social Media to Make Process More Transparent “So far, Twitter has proven to be an efficient way to interact with the electoral commission, as Nigerians connected to the Internet not only get to post complaints and comments, but also receive prompt replies and regular updates about what is happening in the electoral process.” INEC inspires voters through social media “The Independent National Electoral Commission has redefined elections in Nigeria, by using social media to inspire Nigerians to actively participate in the process.” “Apparently, this is a welcome departure from the closed knit, sometimes cult-like hold on information that Nigerians experienced during the previous elections that were adjudged far from being free and fair. ”