Understanding & Leveraging Social Media. Social Network Noun A social network focuses on building online communities of people who share interests and.

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Presentation transcript:

Understanding & Leveraging Social Media

Social Network Noun A social network focuses on building online communities of people who share interests and activities.

Surfrider’s Networks

Top Three Social Networking Sites Facebook Currently boasts over 350 million users. #1 social network overall. Twitter Estimated to have 200 Million Users. Twitter users are, in total, tweeting an average of 55 million tweets a day. Myspace Popularity is dying down. Mainly used by spammers and bands.

The Art of Tweeting Definition: Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.

Twitter Uses Linking up with a community of like minded people who share your interests and passions Live event reporting Customer Service Posting photos from events

Twitter Tips Use Twitaholic Shorten links – sites like bit.ly, tinyurl.com Share Photos TwitPic, TweetPhoto, yFrog Space it out! #Hashtags are your friends!

Twitter Tips Be professional, kind, discreet and most of all authentic. Represent us well. Stick to 120 Characters Watch what’s trending SEARCH – LISTEN – ENGAGE

Plan What You Want to Say

Are You Coming On Too Strong?

Plan Out Your Messages

Facebook More than 6 billion minutes are spent on Facebook each day (worldwide) 50% of users sign on to Facebook at least once, every day. People 35 years old and older represent the fastest growing demographic

How HQ uses Facebook Fan Page Causes Petition Apps

Causes Page

Facebook Ads

Petitions

Where’s Your Beach Preview The Surfrider “Where’s Your Beach?” application will be a community based and run Facebook application which will foster beach loyalty and drive Surfrider membership.

Goals of Where’s Your Beach Expand our reach to build new members and donations Increase activism by empowering advocates Localize efforts and unite current chapters/members with the Surfrider brand

Build a community through camaraderie and competition Raise awareness by enhancing partner brands participation and generate additional revenue

Where’s Your Beach Admin

What’s the Value? Increased Memberships/Donations Localize efforts and unite current chapters/members with the Surfrider brand Operates as a media channel for both members and Surfrider’s efforts. Builds Surfrider’s database by collecting users s.

Tracking and Analytics Number of “likes” acquired through the application Total number of users and number of users per beach Total user engagement and beach-specific engagement Time spent on each tab Posts/likes to application, each beach and profile newsfeeds Number of invites extended Number of images tagged and photos posted Number of members, donations, eNewsletter sign ups and addresses collected Number of click thrus to the main Surfrider FB page and website

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