John Tibbitt Hon Senior Research Fellow, University of Glasgow Policy Analyst, PASCAL International Observatory.

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Presentation transcript:

John Tibbitt Hon Senior Research Fellow, University of Glasgow Policy Analyst, PASCAL International Observatory

Aims Promoting the work of both the HE institution and its staff What can social media deliver in this context? How do social media fit alongside more conventional approaches? How to use social media effectively? How to assess impact?

Social media platforms Facebook Twitter Linkedin Youtube E-newspapers Blogs Wordpress Blogspot Academia Web forums

Why use social media? HEIs Creating awareness – breaking news and commentary Engaging with partners, customers & other stakeholders – responding to customer requests Monitoring – learning about users’ response to HEI provision Learning from others – sharing good practice Rapid response to emerging issues Market testing Extending access and participation

Why use social media? Academic centres and staff Creating awareness of work Targeting distribution of news Monitoring a field of knowledge Sharing ideas and work in progress Network building Engaging with audiences outside instituions The ‘public academic’

Effective use Develop a strategy Develop a style Quality content Link to other media Get organised

Organising tweets

Assessing Impact Twitter Numbers/profiles of followers Retweets /mentions Direct messages Lists Facebook Numbers/profiles of fans Reach Engagement

Twitter interactions

Tweet stats

Reach

More Social media for in business, see for example McKinsey Quarterly _Marketing/Demystifying_social_media_ _Marketing/Demystifying_social_media_2958 Guide to social mobility for teaching research and impact, see LSE blog 29/twitter-guide/ 29/twitter-guide/

Thank you for listening Twitter joke! Tweet and Retweet are in a boat. Tweet falls out. Who is left? Retweet.

PASCAL on-line Website: Twitter: Facebook: E-papers: OBSERVATIONS: OBSERVATIONS Weekend: