Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.

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Presentation transcript:

Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage

Random Acts of Marketing

Myth 1: More is better

Be where your audience is.

Don’t jump on every bandwagon

Post shareable content. Questions they ask Keywords FAQs Quora LinkedIn Use data

Be careful about automation!

Myth 2: You don’t need a strategy.

Identify the content you need.

Use a calendar.

Commit to the time needed.

Myth 3: You can’t measure the impact.

Define key metrics.

Set goals.

Pay attention to results.

ROI Calculator

Myth 4: You can hire an intern.

Who should own social?

How about getting others involved?

Set some guidelines

SAGE SUMMIT 2013

Join Us! Sage Summit Social Media Twitter – #SageSummit Facebook – Flickr – – your photos: YouTube –

The Social Lounge Lounge Seating – Couches, Chairs, Electricity, Charging Stations Media Wall – Twitter Feed – YouTube – Flickr Games & Prizes! – Sage Summit Bag Toss – Happiness Delivered The more you tweet, the better your chances! – Scavenger Hunt – Mobile Challenge

Mobile Challenge How it Works: Top 3 point-earners win each day. Daily winners will be announced Prize pick-up in Sage Social Lounge. Game closes 11 a.m. Fri., 7/26. Please note, you may only win once. Point Earners: First time Log-in Check-in to locations, exhibitors and activities. Watch for check-in codes on signage. Complete surveys Tweet from within the App

Twitter 101 & 201 Sessions Monday, July 22: 2:00 p.m. – 3:00 p.m. - Twitter P :15 p.m. – 4:15 p.m. - Twitter P Tuesday, July 23: 9:45 a.m. – 11:00 a.m. - Twitter P :15 a.m. – 12:30 p.m. - Twitter P :00 p.m. – 3:30 p.m. - Twitter C Wednesday, July 24: 2:00 p.m. – 3:15 p.m. - Twitter C :45 p.m. – 5:15 p.m. - Twitter C Thursday, July 25: 2:00 p.m. – 3:00 p.m. - Twitter C

Twitter Twends and Tips Join our webinar! How-tos, Tips, Fun! Tuesday, July 9, 1pm ET

Tweet-Up, sponsored by Blytheco Come meet your fellow “Tweeters” for the 3 rd Annual Sage Summit Tweet-up! Drinks and light snacks included – Day: Tuesday, July 23 rd – Time: 6:30 p.m. – 7:30 p.m. – Location: National Pastime