Social Media USE OF SOCIAL MEDIA BY CHILD HELPLINES

Facebook world

Teen Social Networking Use 73% of teens are on a social network The average teen has 201 Facebook friends 37% send messages to friends every day What Teens do on Facebook 86% of social network-using teens comment on a friend's wall 83% comment on friends' pictures 66% send private messages to friends 58% send IM or text messages using the site 52% send group messages

Worldwide, there are over 1.5 billion active Facebook users. 4.5 billion likes generated daily 700 million people log onto Facebook daily There are 819 million mobile active users Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. Facebook users are 53% female and 47% male Age 25 to 34, at 29.7% of users, is the most common age demographic

Social Media WHAT CAN IT DO FOR YOU?

Social Listening – Searching and Learning Social Media Monitoring Assessment of opinions and trends Social Conversation – Communication and Exchange Engagement with others Social Marketing – Attracting and Keeping Interested Messages Campaigns Social Analytics – Data Collection and Reflection Everything is recorded and documented Deeper understanding of every process Social Influence – Making Change Happen Shaping the agenda for social dialogue Advocacy

Social Listening – Searching and Learning Social Media Monitoring Assessment of opinions and trends #StopChildAbuse

Social Conversation – Communication and Exchange Engagement with others

CHI Facebook Page Social Marketing – Attracting and Keeping Interested Messages Campaigns

Social Marketing – Attracting and Keeping Interested Updates Activities pics Childline Thailand Facebook Page

Social Analytics – Data Collection and Reflection Everything is recorded and documented Deeper understanding of every process

Social Media SOME EXTRA STUFF

POI Mapper by Plan Thailand

Mobile Communication Platforms

CHI Asia-Pacific Communication Channel

Thank you!