Non Profit Organizations for the Elderly Sundar Rajagopalan Krishna Srinivasan Joseph Yu
Major Players PANPHA AAHSA VANHA Friends of the Elderly AARP Senior Citizens Activities Network Locations Pennsylvania Nation wide Virginia Nation wide
Basics Promote the interests of the elderly by providing housing, health care, and community services; To enhance members' ability to provide quality services efficiently and effectively; and to represent members through cooperative action. Conduct programs such as Legislative and Regulatory Representation, Educational Programs and Group Purchasing Program
Sample Intro Page
Who are the customers? People who donate money The Corporate houses, the Government institutions, the individual donors, international agencies People who give their time This includes corporate campaigns, individuals who volunteer People who visit the site and build traffic and thus indirectly help raise funds
How to attract customers? Part time jobs which pull in people who want to contribute Advertising with services like insurance, travel, legal institutions, catering and media in a cost effective way Provide member benefits (using a card) in internet shopping, hotels and resorts and airlines Develop alliances with online services and international firms which tend to be mutually beneficial Public awareness of service provided Going online which widens the customer base
Member Benefit Page
Value added Form a customer community so they form a social network Tax benefits It gives corporations a better recognition The online services takes the service literally to the doorstep of a customer It gives opportunity for people around the world to get involved
Sample Membership Page
How to make customers stay? Increased Public Awareness because of advertising and corporate understandings Establish more facilities which ensures more participation! Work deals with corporations which ensures monthly deductions from wages. Involve customers in the programs so they feel they are a part of the services rendered