+ Integrated Fundraising

+ Integrated Fundraising copyrighted in 2015 is the sole property of Three Stones Consulting, LLC. No part of this presentation may be reproduced without written permission from Three Stones Consulting, LLC. Three Stones Consulting, LLC © 2015

+ How the concept of Integrated Fundraising came about… Don’t connect core organizational areas to fundraising Blame fundraising challenges on external factors Lack an organizational culture that promotes effective fundraising

+ Integrated Approach Fundraising Mission & Strategic Direction Board & Staff Leadership Programs & Services Marketing & Messaging

+ Mission & Strategic Direction Does the organization have a clear and compelling mission statement? Does the organization address an essential community need? Is the organization directly competing with other organizations trying to accomplish the same mission? Is the organization doing the same thing another organization does, just slightly differently? Does the mission and strategy attract donors?

+ Board & Staff Leadership Do the board and staff demonstrate leadership? Are the board and staff respected in the community? Do they promote an organizational culture of respect and care? Do they promote a culture of fundraising and philanthropy? Do staff members and/or departments have a tendency to work in silos?

+ Programs & Services Are the programs closely aligned with the organization’s mission and vision? Is the organization addressing the symptom of a problem rather than getting to the root cause? Can the organization clearly articulate the population served? Can the organization clearly articulate the impact of the programs? Do the programs and the impact attract donors?

+ Marketing & Messaging Does the organization have an effective system for informing the community about new developments and making announcements? Does the organization engage in regular communications and marketing activities outside of fundraising? Is a consistent message used by board and staff? Do the board and staff serve as advocates who can speak with confidence, clarity, and excitement about the organization? Does the organization have clearly defined target markets with specific messaging and strategies for each?

+ Fundraising Is there a culture of philanthropy and respect for fundraising throughout the organization? Does the organization have a strong case for support? Does the organization have a written plan describing its comprehensive funding strategy with clear goals and actions? Are donors actively engaged with the organization in a meaningful way? Does the organization focus on building and nurturing relationships with donors?

+ The Donor Cycle IdentificationCultivationSolicitationStewardship

+ The Logic Mission & Strategic Direction: In order to exist, your organization needs a mission and a strategy Board & Staff Leadership: Your mission is key to attracting strong board & staff leadership Programs & Services: Strong board and staff leadership will enable your organization to design and deliver effective programs and services. Marketing & Messaging: Mission-focused programs and services will produce an impact and give you something exciting to communicate; effective marketing will convey that message Fundraising: Conveying your message to donors is the key to effective fundraising

+ Discussion Questions What core organizational areas mentioned do you feel are affecting your fundraising efforts? How can you address the above? What are three things that you can start doing immediately to incorporate an integrated fundraising approach into your organization?

+ Contact us Based in Santa Fe, NM Jessica Haynie, CEO & Principal Consultant