The Physical Web Robert T. Coneybeer Managing Director
2 The Physical Web COMPUTING CONNECTIVITY PHYSICAL CONTEXT
3 COMPUTING The Physical Web
4 COMPUTING 1964 IBM System/360 Monthly rental: $2,700./mo (base) Purchase price: $133,000. (base) 1985 IBM PC XT Price: $2, Apple 5G iPod Price: $250. = 4,000x (storage) = 40x (CPU) = 1/400 (size & weight) = 50x (CPU)
5 1,000 : 1 1 : 1,000,000 Laptop PDA Motes Time Mainframe Minicomputer Workstation PC Phone Computers : People 1 : 1,000 COMPUTING 1 : 1 ENIAC
6 CONNECTIVITY
Computer Networks Satellites Telegraph Telephone Wireless Telegraph Radio TV Cell Phones WiFi Carrier Pigeons
8 CONNECTIVITY
9 PHYSICAL CONTEXT
10 What is PHYSICAL CONTEXT? ›location ›temperature ›pressure ›sound ›power usage ›motion ›light & images ›direction ›radiation ›chemicals & gases characteristics of the “Real World”
11 PHYSICAL CONTEXT characteristics of the real world are measured with sensors - devices that measure physical characteristics and convert them into information annual wired sensor market > $50 billion
12 PHYSICAL CONTEXT sensors are everywhere!
13 but yet! sensors are not connected to the Internet
14 Energy Management
15 Conditional Tracking (NOT RFID) Perishables Healthcare Packages
16 Pricing & Promotion
17 Digital Signage
18 Market Timing – Why Now? viable business models + Internet Connectivity Cost, size & capabilities all dramatically improving
19 Potential Business Models Product sales – sell initial product, then sell further services Lead generation – based on free services Software & technology licensing – mixture of one-time charge, per-unit royalties, and maintenance
20 Home Wi-Fi Access Point All major photo-sharing sites, including: Eye-Fi Internet Server Mac & PC at home Public Wi-Fi Hotspot
21 Lead generation
22 + Community, self-improvement
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25 Summary Real world + Internet = Physical Web Strong businesses here – both in applications and infrastructure Requires blend of consumer and infrastructure expertise and experience