The Physical Web Robert T. Coneybeer Managing Director.

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Presentation transcript:

The Physical Web Robert T. Coneybeer Managing Director

2 The Physical Web COMPUTING CONNECTIVITY PHYSICAL CONTEXT

3 COMPUTING The Physical Web

4 COMPUTING 1964 IBM System/360 Monthly rental: $2,700./mo (base) Purchase price: $133,000. (base) 1985 IBM PC XT Price: $2, Apple 5G iPod Price: $250. = 4,000x (storage) = 40x (CPU) = 1/400 (size & weight) = 50x (CPU)

5 1,000 : 1 1 : 1,000,000 Laptop PDA Motes Time Mainframe Minicomputer Workstation PC Phone Computers : People 1 : 1,000 COMPUTING 1 : 1 ENIAC

6 CONNECTIVITY

Computer Networks Satellites Telegraph Telephone Wireless Telegraph Radio TV Cell Phones WiFi Carrier Pigeons

8 CONNECTIVITY

9 PHYSICAL CONTEXT

10 What is PHYSICAL CONTEXT? ›location ›temperature ›pressure ›sound ›power usage ›motion ›light & images ›direction ›radiation ›chemicals & gases characteristics of the “Real World”

11 PHYSICAL CONTEXT characteristics of the real world are measured with sensors - devices that measure physical characteristics and convert them into information annual wired sensor market > $50 billion

12 PHYSICAL CONTEXT sensors are everywhere!

13 but yet! sensors are not connected to the Internet

14 Energy Management

15 Conditional Tracking (NOT RFID) Perishables Healthcare Packages

16 Pricing & Promotion

17 Digital Signage

18 Market Timing – Why Now? viable business models + Internet Connectivity Cost, size & capabilities all dramatically improving

19 Potential Business Models Product sales – sell initial product, then sell further services Lead generation – based on free services Software & technology licensing – mixture of one-time charge, per-unit royalties, and maintenance

20 Home Wi-Fi Access Point All major photo-sharing sites, including: Eye-Fi Internet Server Mac & PC at home Public Wi-Fi Hotspot

21 Lead generation

22 + Community, self-improvement

23

24

25 Summary Real world + Internet = Physical Web Strong businesses here – both in applications and infrastructure Requires blend of consumer and infrastructure expertise and experience