Jessica Chew Matthew Dupree Shelby Westbrook Chrissy Zirpolo

Overview BackgroundAdvertising Company Morale Central Vision Questions/ Comments 1.Introduction and Background 2.Recommendation #1 – Advertising 3.Recommendation #2 – Company Moral 4.Recommendation #3 – Central Vision 5.Questions/Comments

Background Founded in 1994 Search engine/directory --Worldwide online media company “Get big fast.” 20 Key Offerings; 89 Yahoo! Sites Offered in 30 languages Most used in Taiwan; 3 rd most visited in US Terry Semel CEO in 2001 “digital theme park” Net income $42 million to $751 million (2002/2006) OverviewBackgroundAdvertising Company Morale Central Vision Questions/ Comments

Advertising Yahoo! Google $1.3 BILLION spent annually on advertising Process 7.4% of the worlds search requests $188 million spent annually on advertising Process 67% of the world’s search requests OverviewBackgroundAdvertising Company Morale Central Vision Questions/ Comments

Advertising Newspaper World Association of Newspaper Top 100 Newspapers Full page add costs $20,000 Magazine Business Magazines- (Forbes, Fortune, Business week) Consumer Magazines- (Top 40 consumer magazines like Reader’s Digest, AARP, TIME, etc.) Television ABC and CBS- 2 commercials during prime time on week days 24 hour advertising on national cable networks OverviewBackgroundAdvertising Company Morale Central Vision Questions/ Comments

Advertising Internet $130 million will flood the internet with Yahoo! ads Have contests for Yahoo! users to win money by creating viral videos promoting Yahoo! Create relationships with internet advertisers to advertise on their websites Special Events Hold events on college campuses that promote Yahoo! Sponsor concerts and other special events that have Yahoo! as the headlined sponsor OverviewBackgroundAdvertising Company Morale Central Vision Questions/ Comments

Company Moral Clear, concise communication Finding the “Right People” The “Right People” make or break an organization OverviewBackgroundAdvertising Company Morale Central Vision Questions/ Comments

Central Vision Conduct a cost analysis Prepare a sample survey Deplete unprofitable areas Focus energy and funding on selected areas Test the new concept OverviewBackgroundAdvertising Company Morale Central Vision Questions/ Comments

Questions? OverviewBackgroundAdvertising Company Morale Central Vision Questions/ Comments