Digital signage Presentation

Definition of Digital Signage “A network of displays that can be remotely managed and whose business model revolves around merchandising or advertising” Source: Frost & Sullivan Also Known As / Seen As Digital Out of Home In-Store TV Digital Screen Media Captive Audience Networks Retail Media Networks Screen Networks Narrowcasting Place Based Media Digital Street Furniture Video-enhanced Shopping Carts etc. Network Types Self Financed / Branding Financed Through Advertising / Advertising Only Mixed / Hybrid

What is Digital Signage Digital signage is a form of electronic display that shows television programming through web. Menu, information, advertising and other messages. Digital signs (frequently utilizing technologies such as LCD, LED, plasma displays, or projected images to display content)

Use of Digital Signage In Mall

Advantages over regular flex advertisement

Flex Banner Features Static Single Slide Locally Monitoring More Time and Expenses Unable to reach to the targeted Audiences Single Advertisement Need more space for more advertisement.

Signage Features

Advantage of Dynamic Content One Click Management Out of site editing facility Dynamic Promotion of Offers and important updates Live updates No printing cost Less time consumption Easy to use editing tool Central monitoring Video & Audio out puts

Dynamically User(Admin) will be able to set their Video. In a single screen any number of video can be played. Easy to set the video just upload the video, set the duration and sequence of the video. Just a single click to delete any video from the time line All the screens can be monitored centrally. The application supports Video file as well as Flash(SWF) files. Much more interactive towards targeted audiences. Being a web application contents can be uploaded instantly from any where and effects will also show instantly on the targeted screen.

Advantages of centralized systems Internally connected through Wi-Fi connection(all other signage in Various location) Can be controlled through single monitoring device  Spot integration of advertisement and offers Being an web application can be edited previous content or can be uploaded new content from any where. Cost Saving(Printing & Editing)

SYSTEM ARCHITECTURE FOR LED SCREEN NETWORK BROADCAST SYSTEM

Advantages of Signage Single screen can be used to show several advertisement Content is Dynamic (Video) which will create more impact on audiences Content can be edited or removed or added from any where and at any time which will take few minutes to update Web based application easy to control. Just need to upload video, set the duration and sequences and save it, will start playing the content on screen. Centrally monitoring system will ease the responsibility of changing content after expiring the subscription, uploading new content instantly, if any screen is not responding easy to track. Less expensive and less time consuming to create the campaign All these benefits will help to earn more subscription form consumer

The Scopes of Signage

RETAIL Centrally Controlled Update offers/news dynamically from any where on the fly In house Video Display One click Management to update new content Interactivity More Effective towards consumer

Branding More Attractive towards customer More Interactive More Informative Content is specific to the targeted Audience Able to Improving Brand Awareness to the targeted audience

Events Uniqueness Able to reach towards Targeted Audience Able to create more attractive content using Editing Tool Promoting Event through proper content with more Interactivity with audience

Game for Children on the floor Interactive No Extra Space Is Required Can be used for Promotional activity Interesting not only to children but also to Adults. Game Zone Can make an extra earnings also

Kiosk Application This is a self controlled Machine Not only user can see but also can do some activity to get the result No Man power Needed Interactive interface Ability to make the payment process.

Cinema Ticket Booking Kiosk Touch Screen Interactivity Easy to Book Ticket Able to produce All the updates Can Be used as a Promotional Tool No Man Power Needed Can Reduce Pressure of Manual Counter