CPC Profitability Ronelle Ingram ITEX 2006 Las Vegas 714/

What are you selling? Pepsi or Wine? What is being paid? What profit needed? How do you get there?

Network Administration Has NOTHING to do with CPC Give away a SORTER Lend your CAR to the customer Give them a chair Take them to dinner once a month No to free network administration

Read the Fine Print of your CPC Provide Supplies consistence with manufacture's listed yields. Allow 5 days for delivery Shipping costs?? Tracking options Bill for toner spillage Never pre-ship developer/drums,etc.

Sell Maintenance Agreements First year very low cost Labor, travel, non-consumables Pre-sale a year of toner up front Give month warranty Bonus Equipment Sales Rep

Authorized Dealers Do NOT be fooled, better pricing?? Understand Rebates Knowledge about pricing Bargin for shipping Room to negotiate Understand Shipping costs From manufacturer

Hewlett Packard 80% of Businesses have one The answer is YES PurchasEdge Advantage Rebates The magic # 800/

The After Market / OEM 30% Market Share Shop around: Major / Mom & Pop Customized / Private / Self Label Branding OEM toner made everywhere Do the numbers

ASK your Customers What do have trouble finding? What else do you buy? Let us help you Very competitive With our buying power We can save you money You asked me to call you back

Blind Drop Shipping Million dollar warehouse Know your vendors Establish a tracking procedure Plan ahead Sell pro-activity Give me your FedEx / UPS #

Do not Roll Over and Play Dead SELL Ask the right questions Schedule recalls Know the market Buy what you can sell Take off your CPC blinders

Who is going to sell?? Dedicated Supply Sales Rep/ Techs / Dispatch / Receptionist Equipment sales reps Dedicated Territories How many hours a day do you sell Pay for performance Break up the job

DO SOMETHING Perfection Procrastination Paralysis