PERFORMANCE IN Mar CSG
Canon Canon toner will increase price about 10% in Apr Ink some models shortage such as PG810XL, CL811XL Epson Epson could not ship goods from Singapore (ink 5M, Ribbon 2.5 M) B2S,LOTUS,OD,PWB could not close target about 0.7 M Sell thru drop in Mar due to almost dealers close target in Feb (Epson has incentive trip)
Fullmark Competitors – Comax, Compute had promotion discount in Modern Trade Channel 20-30% Low price of no brand ribbon such as white box Lost project from Leeka Project ไทยประกันชีวิต Fuji Xerox Dealers had stock up due to close Q4 and Y2011 Won Project กระทรวงต่างประเทศ, Project กรมที่ดิน Expand channel in Modern Trade
Samsung Shortage products Price war and offer credit line at 60 days of SVOA Brother P-Touch Shortage HP Price War Not interesting Promotion Ink ( buy ink get premium )
In Mar 12, Sales out 231 MB YOY 8% growth 179 m 231 m 215 m
Sell Out By Qty 303,577 units YOY -10 % growth 353, , ,491
CSG sales 231 MB and GP 12.8 MB in Mar 12 to achieve target at 100% and 83.4% respectively
Sales contribution by CS Code : Q VS 2011
In Mar 12, CSG contributed 78:22 in BKK and UPC with 26% and -28% growth respectively.
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