Developing and Implementing International Strategies Case Studies Colin Russell 19 th July 2011

Introducing… Colin Russell Regional Sector Specialist Professional & Business Services UK Trade & Investment

Did you know?  The UK is the sixth largest trading nation: our exports are vital to our national prosperity.  The UK is the second largest exporter of commercial services and the tenth largest exporter of merchandise in the world.  Exporters contribute 60% of UK productivity growth.  According to the Federation of Small Businesses (FSB), only 23% of small firms export products and services overseas.

200 locations worldwide Our network UKTI operates in 162 locations, in 96 markets, covering 98 per cent of GDP

Case Studies  James Love Legal  ABF Europe  DWA Architects

James Love Legal

 Niche IP practice founded by James Love in 2007  Based in Harrogate  Originally sole practitioner  Now four staff and growing  Clients in China, USA, Germany, Scandinavia

James Love Legal - Strategy  Internationalisation imperative  Preparation –Passport to Export  Research  Market selection  Routes and access to markets  Marketing

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James Love Legal - Outcomes  Growth  Reputation  Clients  The future –Gateway to Global Growth

Case Study - ABF Europe

ABF Europe  Specialist office furniture manufacturer  Based in Wetherby  SME  Operating in a number of markets including: –USA –Europe –Australasia –Japan

ABF Europe - Strategy  Internationalisation imperative –Differentiation  Preparation  Routes and access to markets  Marketing and Raising Awareness  Evolution of Strategy

Case Study - ABF Europe  Presentation in Paris  Reception in Madrid  Setting up in the USA

DWA Architects

 Full service architects founded in 1988  Based in York  Specialisms in social and assisted care facilities  Focusing on the Gulf

DWA Architects - Strategy  Internationalisation imperative  Preparation –Passport to Export  Research  Market selection  Routes and access to markets

28 Strategy Which is the cow? Strategy needs to be a living process!

29 Contact Colin Russell +44 (0)