1- HOUR INFO PRODUCT Sneak Preview Class #1 Cathy Goodwin

From Teleseminar To Info Product Why you need this information Teleseminar vs Video vs Webinar 3 types of teleseminars

3 Types of Teleseminars Promotion of a specific program(“preview calls”) Get acquainted “Meet the List” calls Information training calls Paid Preview for high-end services

What Do I Say On My Calls? 3 ways to create content – effortlessly 2 steps to get ready to be a teleseminar guest 3 ways to promote your call with social media 3 content mistakes Your weekend assignment

“Why Not Just Talk?” Engaging, dynamic speech. Show passion without polemic. Work with a script or detailed outline. Engaging, dynamic speech. Show passion without polemic. Work with a script or detailed outline.

3 ways to create content Interview an expert. Get interviewed as an expert. Create a demo.

Interview An Expert Screen your expert for YOUR market. Knowledge Credibility Speaking Ability Embarrassment Factor Create questions OR ask expert for a list of questions. Agree on format: Q&A or lecture. Agree on logistics: Who hosts

The 4-Step Interview Structure  WHY is this topic so important for us to learn about?  WHAT is the definition of this topic?  HOW does this topic work in a step-by-step process?  WHAT NEXT? What do we have to do and what will be our results if we carried out this action in 6 months, a year, or 5 years?

Use 4 steps to create questions Why is this topic important? Emphasize pain.(1 question) Tell us why you are qualified to talk about this topic. (1) Define the topic (2-3). Step by Step (2-3 questions) How will our lives be changed? (1-2 questions) What’s our next step (1 question)

Prepare Answers Short, upbeat answers Think of sound bites Talk about what to do.. Not “how” to do it. –Choose a complex topic. –Illustrate with stories. –Give SOME content and takeaways.

Examples “Helping a client who couldn’t manage her money, I looked at her schedule. We found that the bottleneck was setting up a time to pay her bills. So we went through her schedule and …” “My copy wasn’t selling. Nobody wanted the product. I got SO frustrated. I’d never sold so little from a landing page. Finally I changed the headline and the rest was history.” “I’ve identified 12 headlines that really work. We’ll just talk about 3 on this call. …”

Get interviewed as “The Expert” You need: –10 questions –Bio –Blurb and Summary

Get interviewed as “The Expert” Get Clear On –Logistics –Format –Mutual Benefit Host’s reputation Audience size Who owns recording

Demo of Your Skills Interview with a Client OK to use a friend or actor if you disclose Example: coaching session Real or scripted

3 ways to use social media HootSuite Set up “hoots” each week to the Big 3 –70-80% informational, –10-20% personal, –10-20% promotion LinkedIn Event With Invitations Facebook

3 ways to use social media Facebook Event With Invitations –Invite Friends and Group Members –Have a “Do Not Invite” List –Remind the “yes” and the “maybe” responders

3 Biggest Mistakes Giving up control of the call Wasting time on administration Not offering an action step

Your Weekend Assignment Write out a topic and 10 questions so you’re ready when a host says, “Do you have a topic? Are you ready to be a guest?” Post to our private blog (if you like), If you post, you may comment on other participants’ posts. Write out a topic and 10 questions so you’re ready when a host says, “Do you have a topic? Are you ready to be a guest?” Post to our private blog (if you like), If you post, you may comment on other participants’ posts.