Resources and Development Division– Liaison, Information and Internet Department Resources and Development Division– Liaison, Information and Internet.

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Presentation transcript:

Resources and Development Division– Liaison, Information and Internet Department Resources and Development Division– Liaison, Information and Internet Department KKL-JNF Online Marketing Tools for Your Use

Donation Process Pyramid

Mass Marketing Information Production: News and Marketing Tools: Internet, YouTube, Newsletter

Tools: Internet –personal code; Personal video; Targeted articles Personal Connections Personal Information; Donor Appreciation and Report Back; Video for annual donors events. Various Languages

Mass Media: Examples of News Updates Operation Protective Edge

Mass Media: Examples of News Updates France: Israel Today and Tomorrow

Canadian PM Harper at the Hula Lake Park Mass Media: Examples of News Updates

Special Events Missions and Ceremonies Conferences Mass Media: Examples of News Updates

Personal Communication: Examples of Reports Back to Donors. Efrat the psychologist, addressing the donors from Canada. “We are planning a big celebration for the opening of the new center, and we really hope you will join us. We are full of gratitude for the wonderful gift you have given us.” “Animals reflect what we are going through and help us understand ourselves better,” said Yonatan. Canada: Retorno – Center for Animal Assisted Therapy

Hernan Olisky from Moshav Mavkaim: “This shelter could save my life and the lives of other people. We have been given a feeling of safety.” “The contributions of Friends of KKL-JNF all over the world give us strength to be strong, to believe in our future and to know that we are not alone,” concluded Alon Schuster, Mayor of the Shaar Hanegev Regional Council. Personal Communication: Examples of Reports Back to Donors. International: Life Saving Portable Bomb Shelters

“All the sewage from the kibbutz used to flow into the streambeds, and this caused environmental damage,” said Gustavo Rochman, CFO of Kibbutz Hatzerim. Personal Communication: Examples of Reports Back to Donors. Australia: Hatzerim Water Reclamation Facility Brings Life to the Negev Australia: Hatzerim Water Reclamation Facility Brings Life to the Negev " Sigal Moran, Mayor of the Bnei Shimon Regional Council: “The true response to all those who would like to destroy us is to reinforce the communities and develop the region. We have been embraced by Jewish Communities all over the world, especially by Australia.”

Marketing Tools: Mass Media and Personal Communication KKL-JNF Website. JPOST Green Israel. YouTube Channel

Marketing Tools: Mass Media and Personal Communication Examples of special Internet section for your use:

Marketing Tools: Mass Media and Personal Communication KKL-JNF Website. JPOST Green Israel. YouTube Channel

Marketing Tools: Mass Media and Personal Communication KKL-JNF Website. JPOST Green Israel. YouTube Channel

Number of Visitors to the KKL-JNF Site and the JPOST Green Israel Section: 1,235,226 Number of views on the YouTube Channel this year: 101,791 Number of Visitors to the KKL-JNF Site and the JPOST Green Israel Section: 1,235,226 Number of views on the YouTube Channel this year: 101,791 The 3 most viewed sections:  News  Touring Israel in Nature  Afforestation and Ecology The 3 most viewed sections:  News  Touring Israel in Nature  Afforestation and Ecology Marketing Tools: Mass Media and Personal Communication Some Statistics and Data:

KKL-JNF YouTube Channel Marketing Tools: Mass Media and Personal Communication The 3 most viewed films:  Growing Forests in the Desert with 49,575 views.  Recycling Water in the Negev Desert with 10,846 views  Planting Trees, Pushing Back the Desert with 7,984 views The 3 most viewed films:  Growing Forests in the Desert with 49,575 views.  Recycling Water in the Negev Desert with 10,846 views  Planting Trees, Pushing Back the Desert with 7,984 views

Video productions and live broadcasts Examples of videos for fundraising events Marketing Tools: Mass Media and Personal Communication

Video productions and live broadcasts Examples of News videos Marketing Tools: Mass Media and Personal Communication

Video productions and live broadcasts Examples of videos in different languages Marketing Tools: Mass Media and Personal Communication

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