Barents 2010: Communications needs Strategies & actions for macro-regions BSR INTERREG III B

SWOT analysis of the projects communication Strategies & actions for macro-regions BSR INTERREG III B Strengths What are the strengths of the project and its communications activities? Weaknesses What are the potential weaknesses of the project and its communication activities? Opportunities What communication opportunities are there? Anything new, different, interesting or unique in the project that we could capitalise on for publicity? Threats Are there any potential threats that the project could face? How could this affect communications and PR activities?

Communications strengths of Barents 2010 Strategies & actions for macro-regions BSR INTERREG III B Scale of the project well-known among the members of the Barents Council, the Barents Regional Council/Committee and other Barents organisations Barents Industrial Partnership meetings Website as a potential key to both external and internal communication

Communications weaknesses of Barents 2010 Strategies & actions for macro-regions BSR INTERREG III B Lack of co-ordination between the secretariat and the working groups Lack of awareness of the projects latest news and development Low-profile website We have heard about the project, but were not familiar with it Missed opportunities

Communications opportunities for Barents 2010 Strategies & actions for macro-regions BSR INTERREG III B Scale of the project gives access to the target groups in the whole Barents region Synergy effect and new ideas about sector programmes and pilot projects Website as the main communication tool Visible results of the project New funding

Communications threats to Barents 2010 Strategies & actions for macro-regions BSR INTERREG III B Missed opportunities because of lack of information No visible results means no results Problems with payments from JTS in Rostock No further funding

Short-term communication strategy Strategies & actions for macro-regions BSR INTERREG III B Drastically improve co-ordination between the secretariat and the working groups, and among all the participants of the project. How? Communication between the information manager, co-ordinators of existing sector programmes and WPs Actively use