Brand Company Logo here Business Review Date

Brand Company Logo here Content Overview Mission Statement and Support 2002 Objectives Business Performance - Financial Review –Summary –Performance by Major Category - Sales by Category Historical Performance Performance Trend Category Profile Profitability Analysis Price Ladder Seasonality Category Channel Distribution Mix by Channel Brand Mix Product Ranking

Brand Company Logo here Content Overview Customer Overviews Product Category Overviews Competitor Overviews Consumer Learnings Key Issues and Market Trends SWOT Analysis Consumer Promotion Review Enablement? Cross-BU Integration?

Brand Company Logo here Mission Mission Statement: Support:

Brand Company Logo here Objectives

Brand Company Logo here Business Performance Financial Review

Brand Company Logo here Business Performance TYDFY FCST Sales Growth Sales Summary and Key Events

Brand Company Logo here Business Performance - Sales by Category Observations:

Brand Company Logo here Business Performance - Historical Performance by Category No. of SKU'sTYD Sales% TotalNo. of SKU'sTYD Sales % Total Category 1 Category 2 Category 3 Category 4 Category 5 Total100%Total100% Observations:

Brand Company Logo here Business Performance - Performance by Major Category Observations:

Brand Company Logo here Business Performance - Category Profile Observations: Bubble Size reflects size of business in sales dollars

Brand Company Logo here Business Performance - Profitability Analysis YTD Profitability By Category SalesGrowthUnitsCostGM$GM%GM$ Total 100% Observation:

Brand Company Logo here Business Performance - Price Ladder and Profitability Analysis Benchmark Price Ladder UPCProductBenchmarkMargin Observation:

Brand Company Logo here Business Performance - Seasonality by Product Observation:

Brand Company Logo here Business Performance - Seasonality by Channel Observations:

Brand Company Logo here Business Performance - Distribution Total Distribution by Observation:

Brand Company Logo here Business Performance - Distribution Shipment Mix Observations:

Brand Company Logo here Business Performance - Brand Mix Brand Mix Observations:

Brand Company Logo here Business Performance - Product Ranking by Sales $ YTD Product/ServiceDescriptionSalesSales Rank Sales Growth Unit Rank Margin Rank Observations:

Brand Company Logo here Business Performance - Customer Overview by Distribution Pervious Year SalesGrowth Total Customer $ Your Company's total contribution to the Customer Product/Service contribution to the CustomerYear 1Year 2 Current Year Store Retailer 1 Store Retailer 2 Store Retailer 3 Observations:

Brand Company Logo here Business Performance - Fact Sheet Sales by Channel % Total% Growth Total Sales % Total Sales Growth Top Customers Growth %Cat Sls% Growth Observations: UPCDescriptionYTD Sales Cumm % of Category Total Sales Rank Sales Growth Total Units Rank Total Margin Rank

Brand Company Logo here Business Performance - Sales Trend Sales Trend

Brand Company Logo here 78% GM 80% 85% 80%81% 77%82% 79% Source: Gross Margin $ Business Performance - Margin Ladder

Brand Company Logo here Business Performance - Index Maker Observations: Index Maker continues to grow in all Major Families, except Copier, which is down 16% While the highest growth rates are coming from 2nd Tier and Transluscents, their size and overall contribution remains small Index Maker sales and volume growth remain dominated by Avery Branded paper IM with white and color tabs Index Maker Sales by Major Family - July YTD 2002

Brand Company Logo here Business Performance - Channel & Customer Sales Detail Observation: Channel & Customer Sales Detail

Brand Company Logo here Business Performance - SKUs with Declining Sales Observation:

Brand Company Logo here Business Performance - SKUs with Best Growth Observation:

Brand Company Logo here Competitor Overviews

Brand Company Logo here Competitive Market Share Product/ Service Your CompanyCompetitor Distribution Channel 1 Distribution Channel 2 Distribution Channel 3 Distribution Channel 4 Total Observation:

Brand Company Logo here Retail Price Ladder Observation:

Brand Company Logo here Competitive Distribution by Major Retailer Retailer 1Retailer 2Retailer 3Retailer 4Retailer 5Retailer 6 Your Company Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Observation:

Brand Company Logo here General Competitive Overview Source: – The key players in your product category: 1) 2) 3) 4)

Brand Company Logo here Competitor Profiles – Background and history: Financials: Products: Current Strategy: Market Share:

Brand Company Logo here CONSUMER LEARNINGS

Brand Company Logo here Usage Trend Observation: Source: List source

Brand Company Logo here % Allocation by Activity Source: Based on # of Sets within 6 Months

Brand Company Logo here How Consumers Shop What do they want ? What will they purchase? How do they react to price? The Experience the customer will have. Source: Specific Purchase. Business Issues: Gap:

Brand Company Logo here Shopping Behavior Source: Shopping trends for

Brand Company Logo here Target Consumer Segments Target Consumers: Source:

Brand Company Logo here High Value Consumer Source: High Value Consumer:

Brand Company Logo here Promotions Past Promotions: – New Promotions: – BUSINESS ISSUE: GAP:

Brand Company Logo here Learnings Learnings From

Brand Company Logo here Key Issues & Market Trends

Brand Company Logo here Key Issues & Market Trends Key issues and trends:

Brand Company Logo here SWOT Analysis

Brand Company Logo here SWOT Analysis : Strengths Weakness Opportunities Threats

Brand Company Logo here Consumer and Trade Promotion Review

Brand Company Logo here Consumer/Trade promotion - Objective and Strategy Objectives of promotions: Promotion Strategy:

Brand Company Logo here Consumer/Trade promotion - Payback Analysis

Brand Company Logo here Consumer Promotion Payback - Type of Promotion

Brand Company Logo here Cross Divisional Promotion

Brand Company Logo here The Enablement Menu 6 Avery.com Blank Templates 10 Direct Print Collating Software 5 Auto Reply 9 Direct Print Custom Divider Template CD for MS Word 1 Packaging 2 Formatting and Printing Tips 3 Microsoft Word 4 Microsoft Template Gallery 7 Avery.com Pre-designed Templates 8 Avery.com Print From the Web 11 Software Avery Wizard 12 Software Design Pro

Brand Company Logo here Cross-BU Integration Cross BU Activities and Products

Brand Company Logo here BU Integration Picture View Binders ($7MM Aug YTD, $46MM since launch ’99) and Dividers ($100M Aug YTD 2002 launch year) Flexi-View Binders ($3.9MM Aug YTD, $23MM since launch ‘01), Dividers ($100M Aug YTD 02), Sheet Protectors ($ ???) Drawable Concept - Multiple Product lines within BUs Binders, Dividers, Sheet Protectors Presentation for Dummies (Centis Me-Too) Project not launched but valuable learning process in working together to create a bundled product. IM Templates including spine I.D. Dividers and Binders