©2011 Motion Display Scandinavia AB - All Rights Reserved

About Motion Display – Background – The original vision – Choice of technology – Development up till now Electronic Paper Displays – Positioning – Unique Features – The technology Proven Dramatic Sales Increase - Case Studies Exchangeable overlays concept Applications and Samples Standard Project Plan Summary and Questions MOTION DISPLAY CONTENT

©2011 Motion Display Scandinavia AB - All Rights Reserved Swedish company founded by Erik Danielsson (the founder of Pricer) in 2005 Electronic Shelf Label (ESL) systems are expensive and lack possibility of efficient real time promotion The vision was to combine the advantages of ESLs with the possibility of effective at-shelf marketing - “ESL-add-on” ABOUT MOTION DISPLAY BACKGROUND Traditional shelf talkers next to a Pricer ESL at Carrefour

PRICER ESL AND MOTION DISPLAY ADD-ON REGULAR PRICE MODE - CLOSE UP ©2011 Motion Display Scandinavia AB - All Rights Reserved CONFIDENTIAL The add-on display shows “regular price mode” (in this example just showing the Coca Cola logo) when the Pricer ESL shows regular price.

PRICER ESL AND MOTION DISPLAY ADD-ON CAMPAIGN MODE - CLOSE UP Campaign mode with attention grabbing animation starts at the same time as the Pricer ESL is being updated with the campaign price. ©2011 Motion Display Scandinavia AB - All Rights Reserved CONFIDENTIAL

©2011 Motion Display Scandinavia AB - All Rights Reserved Promotion fully synchronized with price change Enabling short event driven campaigns Enabling easy evaluation of campaign efficiency Reports showing when a campaign was implemented etc… ABOUT MOTION DISPLAY THE ORIGINAL VISION Early test with attention grabbing displays. ICA Cola (own brand) sold out in one day (picture from ICA Sävja, Uppsala, Sweden)

©2011 Motion Display Scandinavia AB - All Rights Reserved Requirements: Extremely low power consumption. The display must create sales lifting attention grabbing. The display must be able to be placed at the shelf. An ESL add-on must support wireless communication. An ESL add-on must be easy to integrate with any ESL supplier. This led us to ABOUT MOTION DISPLAY CHOICE OF TECHNOLOGY

©2011 Motion Display Scandinavia AB - All Rights Reserved Development of our own controller Prototype lab in Uppsala 2008 (prototypes in 2-3 weeks) Production in China up and running 2009 Second production plant set up in China 2011 – first volume Q Initially focusing on product development Great interest from all over the world Established contact with many of the leading brands Stand alone displays successfully launched Exchangeable overlay concept successfully launched Now ready for the original vision with retailer controlled promotions ABOUT MOTION DISPLAY DEVELOPMENT UP TILL NOW

©2011 Motion Display Scandinavia AB - All Rights Reserved STATIC PRINT ELECTRONIC PAPER DISPLAY TV ELECTRONIC PAPER DISPLAYS THE NEW GENERATION IN-STORE MARKETING - BETWEEN PRINT AND TV

©2011 Motion Display Scandinavia AB - All Rights Reserved EPD WITHOUT OVERLAY COLORFUL ANIMATION CONTROL UNIT AND BATTERY PROVIDES POWER AND CONTROLS THE ANIMATIONS FULL COLOR PRINT ON TOP OF E-PAPER OVERLAYE-PAPER SEGMENTED LAYOUT MOTION DISPLAY E-PAPER DISPLAYS THE BUILDING BLOCKS

©2011 Motion Display Scandinavia AB - All Rights Reserved ELECTRONIC PAPER DISPLAYS UNIQUE FEATURES Deployed as easily as traditional POS-material Allows integration with traditional static print (i.e. hybrids) Any shape - even holes Paper thin, lightweight and flexible Proven dramatic sales increase Brings life into printed material Extremely power efficient – runs on small batteries for several months No cables Full color pictures 180 ⁰ viewing angle Interactivity - button on the control unit to switch between pre-set animations Higher contrast in bright surroundings - ideal for retail environments Long lifetime – display material with lifetime of > hours

©2011 Motion Display Scandinavia AB - All Rights Reserved ELECTRONIC PAPER is based on Electronic Ink. ELECTRONIC INK is a prize awarded technology and the base component in Electronic Paper. The patented material consists of millions of small microcapsules with a width of human hair. THE MICROCAPSULES consist of positively charged white particles (zink) and negatively charged black particles (carbon) in a transparent fluid. EXTREMLY LOW POWER is needed to activate the organic white and black particles in order to create motion. ELECTRONIC PAPER DISPLAYS INNOVATIVE DISPLAY TECHNOLOGY

©2011 Motion Display Scandinavia AB - All Rights Reserved 0v 0v +v 0v 0v 0v ELECTRONIC PAPER DISPLAYS INNOVATIVE DISPLAY TECHNOLOGY

©2011 Motion Display Scandinavia AB - All Rights Reserved SALE BUY ONE GET ONE 50% OFF BUY ONE GET ONE FREE GIVE A GIFTCARD ONE SIZE FITS ALL ALLOWS DIFFERENT MESSAGES IN THE SAME DISPLAY EXAMPLE LADY FOOTLOCKER, USAAPER DISPLAY ADDED ON SEVERAL DIFFERENT STATIC PRINTS

©2011 Motion Display Scandinavia AB - All Rights Reserved Each segment must be sufficient to contain a mm diameter circle inside mm Once a segment has an area large enough to fit the minimum mm diameter circle, then it can narrow down to a smallest width of mm. DESIGN GUIDELINES EXAMPLE: LADY FOOTLOCKER

©2011 Motion Display Scandinavia AB - All Rights Reserved 1.Crushed Tomatoes – 2007 ICA, Sweden 2.Adidas Adidas/Intersport stores 3.Bacardi UK, 2011 St Ives PROVEN DRAMATIC SALES INCREASE CASE STUDIES

©2011 Motion Display Scandinavia AB - All Rights Reserved SALES WITH ELECTRONIC PAPER DISPLAYsSALES WITH STATIC PRINT PRIZE AWARDED STUDY By The Nordic School of Retail Management (Jens Nordfält, PhD) THE SWEDISH RETAIL INSTITUTE, HUI THE RESULT Organic crushed tomatoes – sales increased by 64% vs. print Milk – sales increase of 24% vs. print Customer observations increased by 34% SALES INCREASE OF 64% 64 %24 % CRUSHED TOMATOES – PROVEN DRAMATIC SALES INCREASE ICA, SWEDEN

©2011 Motion Display Scandinavia AB - All Rights Reserved Variable Motion Display’s exposure Regular exposure DifferenceIncreaseSignificance Pass100 % (n=163)100 % (n=165)--- Watch37.4% (n=61)24.2% (n=40)13.2%54.5%0.01** Stop30.7% (n=50)15.8% (n=26)14.9%94.3%0.001*** Examine20.2% (n=33)9.1% (n=15)11.1%122.0%0.004*** ** Significant on a 5 %-level, *** Significant on a 1 %-level 122 % PROVEN DRAMATIC INCREASE OF OBSERVATION AND EXAMINING ADIDAS, INTERSPORT STORES, SWEDEN

©2011 Motion Display Scandinavia AB - All Rights Reserved PROVEN DRAMATIC SALES LIFT OF UP TO 79% BACARDI / ERISTOFF - UK 79 % E-paper shelf edge POS to support Eristoff and Bacardi Breezer instore activity 105 units live in 35 stores for 2 months Up to 79% sales increase in February on Eristoff sales vs. January Bacardi Breezer increasing market share of category ‘Using E-paper, St Ives Digital Media team developed an innovative solution to help our brands increase message engagement at the point of purchase. We’re delighted with results to date – up to 79% increase in sales of Eristoff vs. pre-period, whilst Bacardi Breezer has increased category share over the past 2 months. We are now working with St Ives on new E-paper opportunities across our portfolio.’ Mark Glover National Accounts Manager - Northern Ireland Bacardi Brown-Forman Brands ‘The Bacardi and Eristoff campaigns have demonstrated clear sales and operational benefits. The technology requires little management whilst the price-change capability has allowed us to react quicker to market demand than traditional POS’ Andrea Carson Marketing Manager Wineflair Stores – Northern Ireland

MOTION DISPLAY EXCHANGEABLE OVERLAY SOLUTION REUSING THE DISPLAY FOR SEVERAL CAMPAIGNS ©2011 Motion Display Scandinavia AB - All Rights Reserved CONFIDENTIAL – Same e-paper display preprogrammed with a number of animations – The e-paper display is being reused for several campaigns – The color overlay is loose and inserted on top of the e-paper – A new campaign only requires a new color overlay

MOTION DISPLAY EXCHANGEABLE OVERLAY SOLUTION FLASHES “NEW” AND BACKGROUND ©2011 Motion Display Scandinavia AB - All Rights Reserved CONFIDENTIAL + Overlay Black and white e-paper display The exchangeable overlay inserted on top of the flashing display

MOTION DISPLAY EXCHANGEABLE OVERLAY SOLUTION FLASHES “NEW” AND BACKGROUND ©2011 Motion Display Scandinavia AB - All Rights Reserved CONFIDENTIAL

MOTION DISPLAY EXCHANGEABLE OVERLAY SOLUTION ANIMATED DISPLAY WITH VARIOUS SEGMENTS ©2011 Motion Display Scandinavia AB - All Rights Reserved CONFIDENTIAL Press a button on the backside of the display to switch the animations. Animation 1 & 5: NEW & Nyhet Animation 2: Arrow plus Circle Animation 3: Arrow Animation 4: Circle Animation 6: PURE (ON/OFF) Total size: x 44,4 mm An E-paper display can be designed and programmed to blink the different segments to create desired effects. Animations based on this basic e-paper display could for instance be six animations as showed on the right.

MOTION DISPLAY EXCHANGEABLE OVERLAY SOLUTION ANIMATED DISPLAY WITH VARIOUS SEGMENTS ©2011 Motion Display Scandinavia AB - All Rights Reserved CONFIDENTIAL Animation 1: NEW Animation 2: Arrow plus Circle Animation 3: Arrow Animation 4: Circle Animation : 6 PURE (ON/OFF) Total size: x 44,4 mm Colgate Overlay HUGGIES Overlay TOBLERONE Overlay Gillette Overlay Coca Cola Can work with any overlays Animation 5: Nyhet

MOTION DISPLAY EXCHANGEABLE OVERLAY SOLUTION ANIMATED DISPLAY WITH VARIOUS SEGMENTS ©2011 Motion Display Scandinavia AB - All Rights Reserved CONFIDENTIAL Animation 1: NEW + Colgate Overlay Animation 2: Arrow plus Circle + HUGGIES OverlayAnimation 2: Arrow plus Circle + TOBLERONE Overlay Animation 4: Circle + Gillette OverlayAnimation 4: Circle + Coca Cola Overlay Hand write price or other messages here

©2011 Motion Display Scandinavia AB - All Rights Reserved APPLICATIONS AND SAMPLES VARIOUS TYPES AV DISPLAYS ATG (Swedish Horse Racing Totalisator Board) Sweden

©2011 Motion Display Scandinavia AB - All Rights Reserved PROMOTION SIGNS – MOUNTED ON SHELF Unilever Sweden – AXE Excite Launch 2011

©2011 Motion Display Scandinavia AB - All Rights Reserved Adidas – Roll out Intersport stores, EU PRODUCT STANDS – EXPOSURE STANDS ONE E-PAPER DISPLAY ADDED ON SEVERAL DIFFERENT STATIC PRINTS

©2011 Motion Display Scandinavia AB - All Rights Reserved PRODUCT STANDS – EXPOSURE STANDS HYBRID SOLUTION – THE E-PAPER IS INTEGRATED INTO STATIC PRINT Adidas – Roll out Intersport stores, EU

©2011 Motion Display Scandinavia AB - All Rights Reserved PROMOTION SIGNS – COUNTER STANDS Rollout Lady Footlocker USA Electrolux – EU (11 languages)

©2011 Motion Display Scandinavia AB - All Rights Reserved Electrolux Sweden PROMOTION SIGNS

©2011 Motion Display Scandinavia AB - All Rights Reserved Animation proposalQuotationOrderFinal animationCustomer approval of animationSpecification for productionOptional: Display prototypeOptional: Prototype approvalProduction Delivery 1-2 weeks 2-3 weeksapprox 6-8 weeksapprox 1-2 weeks 1-2 weeks 8-12 weeks (without prototype) ELECTRONIC PAPER DISPLAYS PROJECT PLAN

©2011 Motion Display Scandinavia AB - All Rights Reserved A paradigm shift in in-store-marketing Proven dramatic sales increase Brings life into printed material No cables – deployed as traditional POS material Exchangeable overlay solution allows reusing the displays ESL add-on enables remotely controlled at-shelf marketing: promotion fully synchronized with price change facilitates short event driven campaigns easy to evaluate campaign efficiency MOTION DISPLAY – SUMMARY

CONTACT MOTION DISPLAY Fax: +46 (0) Salagatan Uppsala, Sweden Phone: +46 (0)