Scott Mike Robbie. Heineken History Television Ads Print Ads Website.

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Presentation transcript:

Scott Mike Robbie

Heineken History Television Ads Print Ads Website

Heineken History Began as a family business in the 1800’s after a decline of beer drinking in the Netherlands. Over 251 years in the brewing business without much change to the closely guarded recipe. Company developed Europe’s favorite beer and has become the most international brewer in the world.

Heineken History cont. June 2000, received King William’s I prize for Dutch Entrepreneurship. Expands operations to China, Nigeria, Sweden, Belgium, Slovakia and Spain.

Heineken Now After three generations, still family owned. Makers of specialty beers, light and alcohol- free beers. Operations in over 170 companies. Acquire strong brands to create a new and larger company.

T.V. Ad campaign Ads developed by the Lowe’s ad agency, also known for the “Got Milk” and “Can you hear me now?” ads. Designed to bring brands into popular culture.

Some examples of Heineken TV ads

Heineken print ads Designed to be simple and humorous, yet effective. All thematically similar.

Heineken’s web presence Heineken.com HeinekenInternational.com Heineken.com.au

The End