ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim.

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Presentation transcript:

ACNE JEANS Konstantinos Vasilopoulos / Pansik / A Swedish brand of Fashion & Denim

…in 1996 in Stockholm ACNE was founded… …as an advertising, graphic design, Internet games & TV productions company …with ambition to develop a lifestyle brand with desirable products and brand development …and most of all, with vision, culture and creativity Introduction: Few words about Acne

ACNE collective ACNE ADVERTISING ACNE ART DEPARTMENT ACNE PRODUCTIONS ACNE FASHION & DENIM ACNE JR ACNE PAPER Introduction: Few words about Acne

How WAS ACNE Fashion & Denim (ACNE Jeans) created? Using Peer Marketing to create WoM A creative idea for advertising reasons Design of 100 pair of jeans which were distributed to friends and family 100 jeansSwedish ELLE magazine Market (Posh boutique) full collection (1998)

ACNE JEANS today... Is an International brand Owns 16 shops in several countries (ACNE studios) Top selling brand in Swedem The Nederlands Belgium Norway German y Denamrk Sweden UK Australia U.S.A. France

UNIQUE SELLING POINT Elegance and luxury Understated items Style and production in equal measures Unique Identity: Red stitching

ACNE JEans Top selling brand in Sweden

THANK YOU m Acne Jeans and Brand Associations Department of Business Studies Upsala University