Your Gateway to the Growing Russian and Eurasian market American Technology Print Center in Moscow ATPC

Parent organizations of the ATPC  NPES The Association for Suppliers of Printing, Publishing and Converting Technologies  MAP The Russian Interregional Printing and Publishing Association  USTDA The U.S. Trade and Development Agency

The main objectives of the ATPC  Localized marketing research and studies  Operation assistance and marketing consulting to U.S. vendors  Business and technical publications in Russian language  Educational programs and training for Russian printers and publishers

Representatives in Russia and Eurasia  The ATPC established representative offices in different regions of CIS.  The branch offices operate independently providing services of the Center in - Kiev (Ukraine) - Alma Ata (Kazakhstan) - Saint Petersburg (Russia) - Yekaterinburg (Russia)

Operation assistance and marketing consulting More than 10 U.S. suppliers have been introduced to dealers and formed new business relationship with them, and have sold and exported several millions dollars of products to the Russian and Eurasia. Among them:  Pamarco/Dauphin Graphic Machines  Spiel Associates  Baumfolder Corporation  Goss International  XANTE Corporation’s  TOBIAS Associates  CSRS  Ecological Paper  Three Dimensions

Technical seminars and presentation During last two years the Center hosted the following seminars and presentation of the U.S. suppliers: - TOBIAS Inc. - XANTE - Apple - Exxon Mobile - Baum folder - Spiel Corporation

Trade shows and industry events  The Center exhibits an NPES booth at the major Russian and Eurasian trade shows: - PolygraphInter (Moscow) - LableShow (Moscow) - RosUpack (Moscow) - Poligraphia (Kiev) - others  The Center organizes and participates in the main industry conferences and forums: - PrintPromotion - Moscow Print Forum.

Business and technical publications  The ATPC publishes books on nearly every aspects of the field from the primers to textbooks and studies  Preferably the Center translates and publishes GATF and NAPL books  The literature is assigned for students and technical specialists, press operators and top managers.

Series Titles of series that were published in Russia Handbooks for printers and publishers Primers Designer’s Companion Print-Media technology

Technological Evolution through a New Educational Approach The joint educational project of the American Technology Print Center and Moscow State University of Printing Arts leads to establishing of the School of Digital Media. A mission of the School: -provide the Russian industry with well-trained technical specialists and managers for Graphic Arts Industry. -Objective of the project: - to offer the modern and comprehensive training package for industry.

Education The Center and MSUPA organize educational programs using the experience of the - Rochester Institute of Technology Graphic Arts Technical Foundation  training  workshops  on-line educational programs

Workshops In 2005 and 2004 MSUPA and the ATPC hosted the following RIT workshops: - Digital Asset Management (RIT) - Digital Integration and Lean Manufacturing Practice (RIT) - Contemporary Prepress Technologies and Workflow (Cambridge Prepress) -Digital Photography and Adobe Photoshop in Digital Workflow (RIT)

Sponsorship opportunity  ATPC and MSUPA events and products give vendors and suppliers opportunity to reach printers and students in a variety of settings: - Conferences and forums - Workshops and seminars - Publications

Our sponsors Among the industry suppliers and vendors who have supported ATPC and MSUPA activities through the cooperative sponsorship program are the following companies

Cooperation with the industry  The educational and publishing initiative of the Center and MSUPA is opened for trade vendors and suppliers,they can join to the Center projects to facilitate technical development in Russian industry through education and publishing.

Printing market features in Russian and Eurasia  Russian economy grows at the rate of about 7,5 % in  More than 7,000 printing firms employing more than 220,000 workers.  Serving a national market of 145 millions people, Russian printing product output amounted to $ 12.3 billion.  A growth rate of printing market: 2003 – 5,7%, %.  The fastest growing segments of the Russian market is converting, luxury packaging, demand printing and wide format printing

Printing equipment market features  The total volume of printing equipment market run up to 550 millions of dollars, including import – 470 millions of dollars in  The volume of domestically produced printing equipment remained flat at the level of 30 millions of dollars, and a used equipment market reached 80 millions of dollars.

Moscow State University of Printing Arts -founded in the only special university to trains highly-skilled specialists for the publishing, printing, and book-distribution industry -almost 50,000 specialists graduated MSUPA since annually 1,000 graduates

Schools and Faculties of the MSUPA  Printing machinery and technologies;  Digital systems and information technologies;  Book distribution and advertisement;  Economics and management;