Summary of activities in 2014. Promotional Activity 2014 was a year of extraordinary activity as Unique Venues of London celebrated its 21 st Anniversary.

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Presentation transcript:

Summary of activities in 2014

Promotional Activity 2014 was a year of extraordinary activity as Unique Venues of London celebrated its 21 st Anniversary and launched its new look brand mark

21 st Birthday and Relaunch Party Royal Academy of Art 8 July 2014

E-Newsletter: Despatched twice a month to 5500 industry professionals. This summer it was redesigned according to the new brand guidelines. 420 articles uploaded to website 73 supplier articles uploaded to website 184 special offers featured Average opens variance % depending on recipient list Click throughs are up to 18.6% depending on subject and recipient list

Pocket Sized Venue Directory 2500 printed Also can be downloaded from the website

PR June to Oct Advertising equivalent value (AVE): £253,296 Compared to total of £63,000 for the whole of 2013.

New Website

Continued Growth in Social Media 2000 UVL Followers on Twitter 176 Face Book likes Each post on average is seen by a further 25 people per day

Lead Generation 3855 in % increase on last year

Lead Generation 895 enquiries via the General Manager (14% increase on last year) 2295 enquiries generated directly from the website (21% increase on last year) Attendance at UK and European Exhibitions: like for like results are static The BNC Global Event Show – 105 enquiries Confex – 273 enquiries Meetings Show UK – 227 EIBTM – 60 vs 52 (Dec 2013) Note – no Expo this year and no IMEX

An amazing year of PR and marketing activity, delivering more sales leads than ever before. In Summary…