District Effectiveness Report Communications May 12, 2014

Department Vision Statement To be a leading model in innovative and reliable communications where community members are engaged in the NISD culture. Department Mission Statement The NISD Communications Department will inform and promote news in a timely manner, while embracing innovative technology, engaging the community, and positioning NISD as a premier school district.

Department Goals Provide communication in a variety of methods. Research new methods of communications. Provide timely, honest communications.

The Team Emily Conklin Director of Communications Phil Beckman Partners in Education Specialist Adam J. Bennett Communications Associate Coordinator Jerhea Nail Executive Director of Communications & Government Relations Rachel Bobbitt Communications and Web Specialist Cindy Metting Administrative Assistant to Executive Director Karen Wiechman Communications Secretary

Department Functions The NET (Northwest Educational Television) Media Relations Marketing Materials and Publications District Website, Social Media and Mobile App Public Information Requests District Events District Recognition Programs Support and Assist Campuses/ Departments

What’s New? Mobile App – Phase I and II Interactive Annual Report VIPS – Volunteer Management System Ambassador Program Texting

We Have an App for That! Apple and Android devices Released in October/January 9,326 downloads This number has doubled since January between the release of Phase 1 and 2.

Website Statistics Week of April 28-May 2: 88,555 Visits 96,429 Page views 78,112 Targeted visits In Two Years Time… 8,764,949 Visits 9,670,487 Page views 7,792,997 Targeted visits

Subscribe for News Updates News, Announcements, The Source Staff Newsletter Trained campuses and departments on Constant Contact Improved organization of group lists, statistics, etc.

Like or Follow Us! Maintain Social Media Sites and Photo Gallery 6,109 fans like us! 5,936 followers! 35,812 views on YouTube! 174 subscribers

The NET – Northwest Educational Television Regular Video On-Demand Segments Got Growth? (construction and bond updates) Kids Come First, a newscast featuring our AMAT students. What’s the Buzz? (features district news) NET Beats (music videos on educational topics) Creating new look for The NET (five year marketing) Feature to come: Where Are They Now?

Media Relations In the News… Approximately 100 stories in the news (not including sports) Implemented news monitoring service Provided media crisis training for 80 administrators in two years. Encourage visits to online newsroom

How do we support campus communications? Share good news throughout the district and to local media. Encourage use of online “Tell Us Your News” form.Tell Us Your News Support campus personnel in crises and emergencies. Provide training/staff development/ encouragement.

Support and Assist Others Write messages to include on campus/department web pages Prepare scripts for School Messenger Provide district-wide messages for campus newsletters Support others with publication design and special printing Respond to the online “Tell Us Your News” form and campus communications requests.

Survey Says… Parent Survey in February ,500 responses 94% feel safe at school 90% feel adequately informed Staff Survey in December % response rate 90% positive response rate 97% agree they are proud to work for NISD. Next survey in 2015 Parent Survey in

Partners in Education School Supply Drive helped more than 850 students Angel Tree provided gifts for more than 680 students Hosted 406 readers at Northwest Reads Lakeview Elementary volunteers logged 8,605 hours from July to April, equivalent to $201,357 4,752 Total PTA Members

Partners in Education Major Initiatives/Events Stuff the Bus and Back to School Fair Northwest READS – largest number of readers to date United Way Campaign – raised $52,018 Total Number of Volunteer Hours – 205,079

Partners in Education Major Initiatives/Events Faith-Based Rally – Approximately 50 attendees PIE Campus of the Year Award Partnered and coordinated with TMS for Speeding to Read Challenge – 6,600 students

Partners in Education Volunteer Applications : 6, : 7,355 Mentors : : 52 Partnerships : : 66

Public Information Requests Texas Government Code, Chapter 552 The public has the right to government records We may NOT ask why the requestor wants the record We must respond promptly, within 10 working days Process Submit request in writing Research information, provide response/materials, or seek AG ruling within 10 days Consult with district lawyers and Attorney General as necessary

District Events EventDateAttendees ConvocationAugust 22, 20131,800+ Gold Card LuncheonSeptember 24, Wayne A. Cox Dedication CeremonyNovember 7, Kelly W. Box Renaming CeremonyNovember 17, Leadership NISD9 monthly meetings38 Connection LuncheonMarch 6, Inspire CelebrationMay 30, 2014TBD

Leadership NISD and Ambassadors Leadership Ambassadors 39 Community Graduates Leadership Ambassadors 74 Staff Graduates Leadership NISD 38 Participants

Gold Card Luncheon

School Dedication Ceremonies

Connection Luncheon

Communications Department Awards and Recognition TSPRA – Texas School Public Relations Association 9 Gold Star Awards 5 Silver Star Awards 2 Bronze Star Award 1 Best in Category in Crystal Certificate of Merit for Bond Election 2012

Communications Department Awards and Recognition NSPRA – National School Public Relations Association Golden Achievement Award for 2012 Bond Election Two Awards of Merit – Videos Two Honorable Mentions – Website and Annual Report

Coming Soon… Data Dashboard to reflect Community Based Accountability

Data Dashboard

Coming Soon… Data Dashboard to reflect Community Based Accountability Mobile Responsive Website Planning ahead for Eaton High School Recognition Programs for Staff

District Effectiveness Report Communications May 12, 2014