MASS CULTURE & DISCONTENTS

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Presentation transcript:

MASS CULTURE & DISCONTENTS “Television can instruct, inform and inspire, as well as distract, distort and demean” – Bill Moyers

Objective… Identify the elements influencing mass society. – TV Describe the criticisms of mass society.

The “Golden Age” of TV… 1946 -Introduction of TV 1948 -200,000 TVs… 9% of America 1949 -Selling100K a wk. 1955 -32M in US 1956 -500 stations 1960 -90% of Americans have a TV

Early television sets…

The Economics of Television… TV Net Revenue: 1947 $2M…1957 $1B Advertising $: 1949 $58M…1960 $60B

American family watching TV in the 1950s… Major Networks… Associated Broadcasting Company Columbia Broadcast Stations National Broadcast Company

1940-1960: Radio vs. TV Ownership Radio Television 1940: 28M (80%)……….. 0 1950: 41M (94%)……….. 4M (9%) 1960: 50M (95%)……….. 46M (87%)

Television: Tube of Plenty The early television shows… How did they change through the 1950s…

1950 Sit coms… - Ideal suburban families - Mischievous children - Kindly “all knowing” dads - No politics or social issues …Critics called them: "Aryan melodramas“– Why?

Lucy and the Chocolate factory The Honeymooners: Urban working class people struggling with the issues of a consumer society. Assorted clips: http://www.youtube.com/watch?v=ZAKSLJySqWI Ralph learns to play golf: http://www.youtube.com/watch?v=QNauilZRzHk I Love Lucy was the most watched show in the US in four of its six seasons. Lucy and the Chocolate factory http://www.youtube.com/watch?v=8NPzLBSBzPI&feature=related

1957 : Leave it to Beaver https://www.youtube.com/watch?v=oay9VxFVFmE Abbott and Costello worked on stage, radio, film and television in the 1940s and 1950s https://www.youtube.com/watch?v=J_gSWTQKE-0&t=1m22s

Television & Politics 28) The effect of the Cold War on television… 31) The criticism of American mass culture & mass media...

The positives and the negatives of the Golden Age of Television… “On the scene” news Entertainment & information Advertising helps business Negative effects… Children… violence in programming Stereotypes of women & minorities Male dominated Mostly reflects white America TV ignores poverty, politics & civil rights… NO CONTROVERSY… Supports CONFORMITY

32) Who were the “Beats” & what ideas did they express?

The Beats (Beatniks)… NON-CONFORMITY Express disgust with… - mass culture, conformity, consumerism & militarism The “Beats” believed in… -spontaneity, friendship, jazz, open sexuality, drug use, black culture & music The “Beat” look… -black clothes, sunglasses, berets Spontaneous prose… “first thought … best thought” http://www.youtube.com/watch?v=QzCF6hgEfto&feature=PlayList&p=756566302C1887A9&playnext=1&playnext_from=PL&index=2 Bullwinkle on the “Beatnik”... http://www.youtube.com/watch?v=YWjRgzFeE_8

The Quiz Show Scandal Why was all of this so shocking to the public? Charles Van Doren was involved in a TV quiz show scandal in the 1950s. In 1959 he confessed before the U.S. Congress that he had been given the correct answers by the producers of the show Twenty One. In Jan.1957, Van Doren entered a winning streak earning him more than $129K ($1M + today) Why was all of this so shocking to the public?