1 Retention Update Susan Awbrey November 2009

2 Why Retain Students?

3 Impact on student’s future - Life satisfaction and type of work - More career options - Better promotion opportunities - Higher lifetime earnings (Census Bureau 2006) * $1.2 million high school * $1.6 million associates degree * $2.1 million bachelors degree Impact on society - Michigan’s economy calls for more college graduates - More educated citizenry provides better decision making Cost to university

4 Budgetary Impact of Retention IncreaseYear 2 Extra 5% Year 3 Extra 5% Year 4 Extra 5% Totals 5% Percent Increase in retention of FTIACs to graduation [based on Fall 2009 = 2466] 123 sophomores 123 juniors 123 Seniors Increased graduation rate Total Credit Hours Undergraduate – 32 per student/sophomore (lower division) Undergraduate – 32 per student/junior (upper division) 28 per student/senior Total credit increase 11,316 Tuition Rate Per Credit Hr Undergraduate (lower division) Undergraduate (upper division) $292.75* $319.75* $1,152,264 $2,360,755 Revenue$1,152,264$1,258,536$1,102,219$3,512,019 Per student increase = 32 credits X $ credits X $ = $28,553* Based on in-state tuition Note: it takes 3 students who stay for only their first year to equal the amount of funding received from 1 graduate.

5 How Does OU’s Retention Compare with Other Michigan Public Universities?

6 Freshman to Sophomore Retention Rate InstitutionPercent Retained University of Michigan Ann Arbor96% Michigan State University91% Grand Valley State University86% Michigan Technological University82% University of Michigan Dearborn81% Central Michigan University77% Western Michigan University73% Oakland University72% University of Michigan Flint72% Eastern Michigan University71% Ferris State University70% Wayne State University70% Lake Superior State University69% Saginaw Valley State University69% Northern Michigan University57% Fall 2008; Source: IPEDS

7 Oakland University First Year Retention YearPercentage % % % % % % Based on OIRA Data

8 6-Year Graduation Rates (IPEDS) Institution6-Year Graduation Rate University of Michigan Ann Arbor88.0% Michigan State University75.4% Michigan Technological University64.6% Central Michigan University57.5% Grand Valley State University56.0% Western Michigan University55.1% University of Michigan Dearborn53.5% Northern Michigan University47.7% Oakland University43.7% Ferris State University43.4% Lake Superior State University38.3% Saginaw Valley State University37.5% University of Michigan Flint36.2% Eastern Michigan University35.7% Wayne State University33.6%

9 Poor Retention is like Cholesterol and Vytorin: It has at least two main causes: Type of students, faculty engagement

10 Type of Students

11 Percent of New Students Entering Michigan Public Universities GPA 3.0 or Higher (College Board Handbook) InstitutionPercent University of Michigan Ann Arbor98% Grand Valley State University97% Michigan State University95% Michigan Technological University87% University of Michigan Dearborn85% Central Michigan University78% Oakland University72% Western Michigan University66% Saginaw Valley State University65% University of Michigan Flint64% Wayne State University60% Ferris State University59% Northern Michigan University57% Lake Superior State University56% Eastern Michigan University50%

12 Percent of Oakland University Incoming FTIACs with 3.0 High School GPA or Above YearPercentage % % % % % % Based on OIRA Data

13 Institution’s Median Composite ACT Score for New Students Entering Michigan Public Universities (Barrons College Profiles) InstitutionMedian Score University of Michigan Ann Arbor29 Michigan Technological University26 Michigan State University25 Grand Valley State University24 University of Michigan Dearborn24 Oakland University22 Central Michigan University22 Northern Michigan University22 University of Michigan Flint22 Western Michigan University22 Eastern Michigan University21 Ferris State University21 Saginaw Valley University21 Lake Superior State University20 Wayne State University20

14 Why is just changing admissions criteria alone is not enough? Raising entrance criteria eliminates less qualified students, but doesn’t attract better students. If done in isolation, it impacts funding needed to run institution and to acquire resources to provide a quality education.

15 What does it take to recruit higher achieving students? * A Strong Reputation for Quality (National) * Engaged Faculty * Outstanding Facilities and Resources * Student Scholarships and Grants

16 Percent of Total Financial Aid Devoted to Scholarships and Grants vs. Loans and Work Study (Based on OIRA Data) InstitutionScholarships and GrantsLoans and Work Study University of Michigan Ann Arbor 56%44% Michigan State University48%52% Michigan Technological University45%55% Oakland University42%58% Saginaw Valley State University39%61% Northern Michigan University38%62% Wayne State University37%63% University of Michigan Dearborn36%64% Grand Valley State University34%66% Eastern Michigan University33%67% Central Michigan University31%69% Ferris State University25%75%

17 Funding for Non-Need Based and Total Scholarships & Grants InstitutionTotal Non-Need Based Scholarships & Grants Total Scholarships & Grants Michigan State University$80,494,836$142,655,217 University of Michigan Ann Arbor $73,207,342$124,138,753 Eastern Michigan University$20,228,324$ 37,973,545 Wayne State University$14,76,567$ 40,258,288 Central Michigan University$12,379,162$ 43,492,787 Oakland University$12,255,434$ 23,459,873 Northern Michigan University$11,693,825$ 24,028,380 Ferris State University$11,693,825$ 30,499,392 Saginaw Valley State University$11,710,727$ 20,088,042 Grand Valley State University$11,385,652$ 50,446,673 Michigan Technological University$8,715,376$ 28,793,685 University of Michigan Dearborn$4,901,553$ 11,131,381 Based on OIRA Data

18 Retention by Scholarship YearNo ScholarshipNon-renewable ScholarshipRenewable Scholarship %82%94% %76%84% %82%89% %75%84% %-88% From Senate Presentation by Dr. Mary Beth Snyder

19 Faculty Engagement of Students

20 Comparison of First Year Retention Rates of Three Universities with Median ACTs of 22 InstitutionMedian ACTFirst Year Retention Rate Central Michigan University2277% Oakland University2272% Northern Michigan University2257% Based on Data from Barrons College Profiles

National Survey of Student Engagement – First Year Academic ChallengeOakland UniversityComparison Group Time on academic work emphasized78%79% Hold students to high standards48%53% > 15 hrs/week homework23%28% > 15 hrs/week working off campus40%29% Write 5 papers, 1-4 pgs64%65% Read > 10 assigned books27%30% Strongly challenging exams47%48% All NSSE Data from What First-year and Senior Students are Telling Us About Their Oakland University Experience, OIRA

22 Student Faculty InteractionOakland UniversityComparison Group Faculty Accessible/Supportive38%42% Research with Faculty10%17% Receive Prompt Feedback50%52% Talk about Grades/Assignments41%48% Discuss Readings14%19% Discuss Career Plans68%78% Interact Outside of Class26%37% EnrichmentOakland UniversityComparison Group Learning Community14%15% Interact Peers/Different Social44%51% Interact Peers/Different Race43%44% Study Abroad7%8% Study Foreign Language39%18% Community Service32%

23 Supportive CampusOakland UniversityComparison Group Peers Friendly/Supportive 51%57% Overall Satisfaction Education 79%83% Encouraged Attend Campus Events 56%57% Good/Excellent Advising 68%74% Relations with Administrators/Staff 26%31%