Reaching your Commercial Customers BPA Brown Bag April 2007 Colleen McCormack, Key Accounts Manager

Reaching the Commercial Customers – What works for us Commercial Newsletter Training Opportunities Energy programs and incentives in our brochure Energy Audits – both performed by account managers and 3 rd party energy audit consultants Proactive training with our approved contractors – they are another resource to reach our customers

Commercial Newsletter Sent to our commercial and industrial customers Prepared by Key Account Manager Includes relevant technical advice Important information on energy rates Provides information about training and incentive programs Lists utility contact information Let’s take a look at the newsletter!

Reaching Customers Through Utility Sponsored Training We offer free or very low cost training to our customers on a regular basis We reach our customers about the training four ways: –S–Send the flyer via –G–Give flyer to customer –A–Advertise in newsletter –P–Provide information on website We also ask customers what training they would like Clark Public Utilities to offer and try to make it happen Let’s take a look at a recent flyer we had for a power quality seminar!

Energy Efficiency Brochure Pamphlet of our energy efficiency program offerings –Readily available to customers in all utility offices –Account reps bring it with them to customer sites –Also on the website Aimed at improving energy efficiency for our customers

Energy Audits for our Commercial Customers We reach the customer through –Energy efficiency pamphlet, which is also on internet – Meeting at the customer site and observing opportunities – High bill inquires over phone –Talking with customers at rotary, chamber, community and economic development meetings (word of mouth) –Proactive mailings to targeted sectors (churches, schools, small groceries) Account representatives can provide a no cost walk- through to identify cost effective opportunities to increase energy efficiency

Third Party Energy Audit If a customer wants a more in-depth audit, or has complicated energy systems (compressed air, power quality issues, etc.) we pay up to $3,000 for a third party to perform an energy savings analysis report Account manager will go with consultant to perform audit and will meet with the customer afterwards to walk through the report and explain the utility incentives for the measures Let’s look at a example of a 3 rd party energy audit

Example of Energy Audit

Includes utility incentive in report

All information on our Website You can view our current training schedule, newsletters, energy efficiency brochure, and current commercial programs at Don’t hesitate to contact me if you have questions or want additional information. Colleen McCormack,