Depocei - Development of Policy-Oriented Training Programmes in the Context of the European Integration Ana Milojevic, FPS,UB

VISIBILITY GUIDELINES  Any project event or activity should clearly specify that it is funded by the Tempus programme.  Any project publication should mention the following sentence: “This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein."

 Material produced for project activities, training material, projects websites, special events, posters, leaflets, press releases, CD ROMs, etc must bear Tempus logo  No changes in colour and content  The logo should not be distorted, nor rotated MATERIALS PREPARED FOR THE PROJECT

 Large Tempus stickers to be placed on the doors of rooms occupied by Tempus projects  Small Tempus stickers to be placed on ALL equipment (including portable equipment) purchased with Tempus funds  Each piece of equipment should have one sticker… EQUIPMENT

DISPLAY TEMPUS MATERIAL  Institutions participating in Tempus should openly display the materials, booklets, newsletters, CD ROMs, etc. developed by their projects to help raise awareness within the community  Inform your project’s progress by using bulletin boards and websites

Involve theNational Tempus Offices  Invite the NTO coordinator to your project seminars, kick off meetings and special events

DISSEMINATION OF RESULTS  Main aim: To build capacities for continuous dissemination of information about EU public policies  The process takes place at all levels and at all stages of the project’s life  Once the process is set in motion, it should have a snowball effect. As new contacts are made, the opportunities and means of spreading the word about a project’s results increase, reaching an ever- widening audience  It is crucial to have all partners of the project involved in the process; each having a unique contribution to make, specific skills and knowledge to draw on, and a new set of people to interact with to further the process.

PLAN FOR DISSEMINATION 1. Developed web site of the project 2. Brochures prepared semi-annually with nutshell information on specific EU public policies 3. Visibility of the project activities 4. Dissemination of the information to the teaching and administrative staff at the partner universities 5. Dissemination of final project results

1. PROJECT WEBSITE  The internet has become the dissemination tool of choice for millions of organisations and individuals.  Websites are powerful tools for reaching target audience and promoting project.  Primary use: to provide information about the project and news of its activities and results.

CHALENGE  With billions of web pages floating around in cyberspace, one of the main challenges for websites is ensuring that it is visited by the target audience.  Websites are useful dissemination tools, but it is not just enough simply to put them on-line, but they also need to be actively promoted and publicised.  Mutual linking with websites in complementary fields, promoting the site in the blogosphere are two ways of getting noticed.  Priming the website to make it more visible to search engines is also useful.

2. BROCHURES  Every six months centres prepare brochures with information on the latest or the most important EU legislation and policy measures, particularly those that have strongest effect on the WB region.  Dissemination of such publication is important because it can demonstrate existing expertise and attract interested clients.  Furthermore, the planned brochures are much more than advertisement for the project. They are valuable sources of information for those who understand the importance of the EU public policies.

TO BE PRODUCED IN A TIMELESS FASHION  Brochures promote the activities or outputs of the project  Target groups need to understand exactly how these results meet their needs and how they can be transferred to their situation.  The diffusion to all levels is especially important

DIFUSSION  Regularly reach target audience to provide them with print publications or inform them about website updates.  Mailing list – containing a list of recipients who are interested in the project, such as policy-makers, civil society organisations, civil servants, entrepreneurs  Despite their obvious strengths, in the age of information overload and spam, mailing lists may not perform efficiently if they are not carefully targeted and offer recipients the option to subscribe and unsubscribe whenever they wish

CONSIDERING OTHER PUBLICATIONS  Newsletters could be released periodically and distributed via a mailing list to inform the target audience about the latest developments in the project.  Press releases to the media and other stakeholders to flag a forthcoming event or to draw attention to a newsworthy recent development  Producing articles for the local, regional, national or even international press, or rather assist the journalist writing the piece. Alternatively, someone in the project, as an expert, may write the article.

3. PRESS CONFERENCES (use the help of NTO) PC1 is organized for presentation of the project goals and the website (UB) PC2 organized for presentation of brochures and project centres (5 partners) PC3 for presentation of the new brochures and announcement of the enrolment possibility for trainings on EU public policies (5 partners) PC4 for presentation of all project deliverables (5 partners)

5. REGIONAL CONFERENCE  Organized and hosted by the University of Sarajevo for presenting all the project results to the wider public and for promotion of the available training services related to the better understanding of EU public policies  The end or rather a start  Sustainability of the centres

New media? Spreading a wider web  Modern technologies have made it simpler than ever before to communicate about and disseminate products  Today, we have unprecedented power to reach different audiences  Explore the potential of virtual networks?

Social networking  Existing  Creating new  Pros?  Cons?  Existing  Creating new  Pros?  Cons? Twitter?Facebook?