Seversville: Marketing Sustainability “Putting and Keeping Seversville on the Map”
Strategy “Putting Seversville on the map” – Generating positive awareness StoryUptown’s gateway to Historic West End is a historic hidden treasure that provides an active urban lifestyle while being part of an intimate diverse community. TargetsNeighborhood residents Charlotte residents City/County leadership Stakeholders – Partners/Developers/financial institutions Marketing/Branding Strategy Overview
Sustainability Model Human Capital Financial Capital Social Capital Political Will
No Brand Recognition
Logo Visual Identity Logo sustaining, neighborhood branding/marketing Seversville Brand Statements: “Uptown’s gateway” - represented by the overarching Culture-Art-History tagline over the Charlotte City scape, “Active urban lifestyle” - represented by the trolley car “Historic West End” - denoted by the Biddle Clock Tower “Diverse community” - encapsulated in the people icon.
Seversville Brand Activated Entrance Historical Marker Street Sign Topper
Building Social Capital
West Trade/Rozzelles Ferry CNIP $30 M in public investment: Enhance amenities in key activity nodes Enhance neighborhoods rich in pride Enhance vibrant, renewing neighborhood centers Enhance business corridors and housing stock