Seversville: Marketing Sustainability “Putting and Keeping Seversville on the Map”

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Presentation transcript:

Seversville: Marketing Sustainability “Putting and Keeping Seversville on the Map”

Strategy “Putting Seversville on the map” – Generating positive awareness StoryUptown’s gateway to Historic West End is a historic hidden treasure that provides an active urban lifestyle while being part of an intimate diverse community. TargetsNeighborhood residents Charlotte residents City/County leadership Stakeholders – Partners/Developers/financial institutions Marketing/Branding Strategy Overview

Sustainability Model Human Capital Financial Capital Social Capital Political Will

No Brand Recognition

Logo Visual Identity Logo sustaining, neighborhood branding/marketing Seversville Brand Statements:  “Uptown’s gateway” - represented by the overarching Culture-Art-History tagline over the Charlotte City scape,  “Active urban lifestyle” - represented by the trolley car  “Historic West End” - denoted by the Biddle Clock Tower  “Diverse community” - encapsulated in the people icon.

Seversville Brand Activated Entrance Historical Marker Street Sign Topper

Building Social Capital

West Trade/Rozzelles Ferry CNIP $30 M in public investment:  Enhance amenities in key activity nodes  Enhance neighborhoods rich in pride  Enhance vibrant, renewing neighborhood centers  Enhance business corridors and housing stock