Sky Travel Agency So Kin Chun, Andy d Lee Ho Yan, Adonis d Lee Shui Hin, Curly d Ha Yiu Yeung, Yeung d

 Background  provide online all-in-one booking  15 employees in Hong Kong  Founded in 2004  Web-based travel technology  24X7 environment  Partnership with airlines, hotel, land transportation and insurance companies  Membership  track users’ preference  Target : young frequent internet users (20-35) Sky Travel Agency

The original Business Processes

Login Process Selection Process Payment Process

Login process

Login process 1

Login process 2

Selection process

Selection process 1

Selection process 2

Payment process

Payment process 1

Payment process 2

General features of Process Login or register as member to use the system - Select the payment method and provide the related information Insurance should not be rejected Once the choice is confirmed, we will hold the booking

Features of the Old Process Website link to the database indirectly - Customers need to check their options for few times - Part of bookings may need to be hold for a long time - Transaction may even fail if no suitable option is available

The improved Business Processes

Login Process Selection Process Payment Process

Login Process

Selection Process

Payment Process

Revised Business Process Web Screen Design Sky Travel Agency

Enjoy unlimited journey Welcome Mr. Chow User login at 16:23 Confirm Selection Help Back Select Destination Instruction: Click the globe and select You choose: Tokyo

Welcome Mr. Chow User login at 16:23 Confirm Selection Help When will your trip start and end? From : 12/12/2009 (Sat) To : 18/12/2009 (Fri) View calendar Enjoy unlimited journey Sky Travel Agency Help Back

Enjoy unlimited journey Welcome Mr. Chow User login at 16:23 Select Here Select Service Airlines Hotel Car Hire Bus/Train Insurance Select Here Confirm Selection Available company TOKYO /12/2009 Sky Travel Agency Help Back

Welcome Mr. Chow User login at 16:23 Confirm Selection Flight Available JA 220 Depart at HK 13:00 on 12/12/2009 $6888* JA 235 Depart at HK 18:15 on 12/12/2009 $6888* JA 265 Depart at TOKYO 15:30 on 18/12/2009 $6888* Airlines Hotel Airlines : JAL Select other service:   Select Select other date Business Class Help Back Price (HKD)

Welcome Mr. Chow User login at 16:23 Confirm and Proceed to Payment Help Back Booking Details Airline : JAL (Business Class) JA 220 Depart at HK 13:00 on 12/12/2009 $6888 HKD JA 265 Depart at TOKYO 15:30 on 18/12/2009 $6888 HKD Hotel : Hyatt -Standard 3 nights from 12/12/2009 till 14/12/2009 $4502 HKD Royal-Standard 3 nights from 15/12/2009 till 17/12/2009 $3821 HKD

Congratulations your booking is reserved. Now we are proceeding to the payment page. ………. Welcome Mr. Chow User login at 16:23

Advantages real-time reservation and booking. simplified workflow no time-lag of work-in-progress up-to-date information Automation accelerate and improve agility more parallelism Sky Travel Agency

Hidden Problems The role of the travel agency is weakening Customer satisfaction? Receive Feedback Security? Give comfidence Sky Travel Agency

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