Blue Ocean Strategy: Use by Nintendo in the Red Ocean Video Game Industry Daniel Fischbach 13 February 2007

Purpose In my documentary study, I plan to give the audience a clear view of the Blue Ocean strategy form of marketing, compare it to other forms of marketing, and discuss how Nintendo is using it to its advantage.

Interviews – “Experts” (NJIT contacts, etc.) Did this marketing strategy work? Interviews – Bloggers’ Opinions via Interviews – NJIT Students (Opinions) Brief history of the game company Brief information about the game console Overview of the marketing strategy for the company Where else is the company using this strategy? Why is this strategy important to the gaming industry as a whole? Comparison to other companies’ marketing strategies Variable Model

Brief history of Nintendo Information about the new Wii console The above two will talk about Nintendo’s new marketing strategy, as well as compare it to the strategy they have used in the past and the strategy their rivals are using right now

Interviews Business experts from NJIT School of Management (face to face) Bloggers ( ) Users (face to face)

Interviews (face to face, telephone, , etc.) NJIT electronic library HBR article Web Current game news, blogs, etc. Collecting Information

Website Text (including interviews) Audio of interviews Photos (marketing & enjoyment) Flash video E keynote & others Presentation

Knowledge Marketing techniques Nintendo Changes in the video game Industry Gaming as something simple Value

Please see: thinkinginpixels.com/nintendo - OR - danielfischbach.com/nintendo Progress?