Apple Inc

Apple Biography Apple Computer INC. was co-founded in 1976 by the CEO of Apple Steve P. Jobs, and it was incorporated in California On January 3, 1977.

Apple is leading the consumer technology world with its revolutionary Macintosh personal computer  OS X  iLife  iWork  iPod  iTunes  iPad  iBookstore  Mac Book Pro  Mac Book Air

The company designs, manufactures & markets personal computers, mobile communication devices, portable digital music player, & sells a variety of related software, services, & networking solutionsThe company designs, manufactures & markets personal computers, mobile communication devices, portable digital music player, & sells a variety of related software, services, & networking solutions.

Apple Mission Apple is committed to bringing the best personal Computing experience to students, educators, creative professional and consumers around the world through its innovative hardware, software and internet offerings

Strengths Strong Liquidity Expanding Operating Margin & Return on Equity Strong Revenue Weaknesses Limited iPhone/Mobile Variants Unsolved Issues regarding Legal Proceedings Dependence on Network Providers Opportunities Emerging Markets Providing Ladder for GrowthEmerging Markets Providing Ladder for Growth Scope in Retail SegmentScope in Retail Segment Innovative Products & DesignsInnovative Products & Designs Threats Theft of Digital ContentTheft of Digital Content Absence of multiple Distribution networkAbsence of multiple Distribution network Intense CompetitionIntense Competition SWOT Apple SWOT Analysis

P/E EV/EBITDA ( Evolution/ Earning before interest, taxes, depreciation, and amortization ) Return on Equity (%) (Return on net Value of its risk based capital) Debt/Equity.00 Operating Profit Marin (%) (Ratio used to measure a company’s pricing strategy & Operating efficiency) Dividend Yield (Return investment for a stock ) NA Apple Inc Key Ratios Based on shared price as of Aug 2010

Apple’s Competition

Distribution Apple Inc. utilizes a variety of direct & indirect distribution channels, such as:  its retail stores  online store  direct sales force  third-party cellular network carrier  wholesalers  retailers  value-added resellers.

Marketing Strategy Apple competes in different markets: Computers and Software Digital music iPhone Apple strives to create innovative products and services for their consumers. Brand: Simplistic lifestyle Imagination (emotion, passion and dreams) Innovation A humanist company that strives to have a heartfelt connection to their consumers.

Apple promotes their products by using variations of technology like television commercials, print ads (magazines, billboards, newspapers) and online communications. Mac vs Pc commercials Communication Strategies

 Approximately 44% of the company’s net sales in 2010 came from sales to customers inside the U.S.  Apple Inc. supplies & manufactures many of components by sole- sourced third-party vendors in U.S., China, Germany, Ireland, Japan, Israel, Korea, Malaysia, the Netherlands, the Philippines, Taiwan, Thailand, & Singapore.

The iPHUN

iPhun, a game console which allows you to play multiple game systems without having to plug in each one when ready to play. Apple’s Game Console

Apple’s Newest Invention

Target Audience Game enthusiasts Technology fans young and old generation Middle and high class socio-economic