Leverage Strategies Nigel Flanagan Senior Organiser Strategic Campaigning Organising Resources Training UNI GLOBAL UNION.

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Presentation transcript:

Leverage Strategies Nigel Flanagan Senior Organiser Strategic Campaigning Organising Resources Training UNI GLOBAL UNION

What is leverage? The exertion of force by means of a lever

Context You have a campaign goal Bargaining is not achieving that goal Maybe you lack industrial strength You are looking to mobilise the work force You want to escalate pressure on the decision makers

What kind of leverage? Media campaigns Customer campaigns Community campaigns Shareholder campaigns (capital strategies)

What is your strategy?

Leverage? Only after we have built our organisation using issue based organising Why? Does not gain us any members or improve our organisation Alerts employers to our presence May resolve the issue before we are ready

Leverage Campaign Mapping 7 Employer Politicians Suppliers Vendors Competitors Customers Service users Owners Shareholders Directors Civil Society Media Workers Unions Financial Institutions Parent Company Subsidiaries Middle Management Govt & Regulators

Schiphol Airport, Amsterdam

Kenya – Guarding Wealth, Living in Poverty

Finally Make your struggle a community concern NOT a union/management conflict Organise to Win10