©2008 Graduate Management Admission Council® (GMAC®). All rights reserved. This document may be reproduced, in whole or in part, without modification and.

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Presentation transcript:

©2008 Graduate Management Admission Council® (GMAC®). All rights reserved. This document may be reproduced, in whole or in part, without modification and with all copyright and trademark attributions included. The Value Proposition: MBA Programs Gregg Schoenfeld Associate Director, Research Graduate Management Admission Council ®

©2008 Graduate Management Admission Council® (GMAC®). All rights reserved. Source: 2008 Global MBA® Graduate Survey. Available at Overall Value of an MBA More than 9 in 10 graduates consider their degree a good to outstanding value, regardless of program type.

©2008 Graduate Management Admission Council® (GMAC®). All rights reserved. Source: 2008 Global MBA® Graduate Survey. Available at Student Satisfaction That Expectations Were Met Graduates most satisfied with the sense of personal satisfaction/achievement they felt—an intrinsic value. Mentors Contribute to solving some of the world’s problems Connections International employment Start/improve my own business Switch industries Change occupational area Respect/recognition Confidence Make more money Get a better job Income and financial stability Advancement potential Credentials Challenging/interesting work in the future Development of skills/abilities Remain marketable/competitive Personal satisfaction and achievement Not at all satisfied Not very satisfied Somewhat satisfied Very satisfied Extremely satisfied

©2008 Graduate Management Admission Council® (GMAC®). All rights reserved. Source: 2008 Global MBA® Graduate Survey. Available at Development of Knowledge, Skills, & Abilities MBA programs are fulfilling the developmental needs of students—an intrinsic value.

©2008 Graduate Management Admission Council® (GMAC®). All rights reserved. Source: 2008 Global MBA® Graduate Survey. Available at Quality Assessment of Program Components MBA students consistently rate many program components—systemic values—highly.

©2008 Graduate Management Admission Council® (GMAC®). All rights reserved. Source: 2008 Global MBA® Graduate Survey. Available at Changes in Job Levels, by Career-Switching Behavior Most graduates intend to be employed at a level equal to or higher than that of their pre-MBA job level—an extrinsic value.

©2008 Graduate Management Admission Council® (GMAC®). All rights reserved. Source: 2008 Global MBA® Graduate Survey. Available at Expected Change in Salary Salary increases continue to rise—an extrinsic value.

©2008 Graduate Management Admission Council® (GMAC®). All rights reserved. Source: 2008 Global MBA® Graduate Survey. Available at Drivers of Overall Value Intrinsic and systemic values drive overall value, whereas extrinsic values, such as increases in salary and job level, do not play a significant role.