Jordan Tenenbaum Section 609 September 29 th, 2007 Click to view last slide

The History of Yum!  Yum! Was created on October 7 th, 1997 as an independent corporation.  Initially many of the brands under control of Yum! Were actually apart of the PepsiCo. Yum! Was essentially created to alleviate Pepsi’s financial obligations towards the brands it had formerly owned like Taco Bell, KFC, and Pizza Hut.  Yum! Is now a publically held company. Jordan Tenenbaum Section 609

Products and Brands…  The big three…  Taco Bell: serves “Mexican- style cuisine” like tacos, burritos, nachos, etc.  KFC: serves southern style food like fried chicken, biscuits, mashed potatos and gravy.  Pizza Hut: serves “Italian- American style food,” which primarily consists of Pizza and Pizza variations. Jordan Tenenbaum Section 609

CORPORATE STRUCTURE David C. Novak CEO, Chairman Greg Creed COO Delaney Bellinger CIO Graham D. Allan President, Restaurant Int. Rick Carucci CFO Jordan Tenenbaum Section 609

“Friendly” Competition McDonalds: by far the most significant competition due to its massive size and relative availability. Burger King: another company that has existed singularly but has a vast stretch across the global fast-food market Wendy’s: the smallest of Yum!’s competitor, still comparatively a threat though it’s net income is only a third of Yums! Jordan Tenenbaum Section 609

Recent News about Yum!  Yum! was recently ranked by several leading magazines as the top place to work within the fast-food industry.  Yum! was considered by fortune magazine as the top place for minorities to work.  Yum! has had several problems with the sanitary conditions of its restaurants in the northeast U.S. There was a rat problem in a NYC KFC as of a few weeks ago and in late 2006 an outbreak of E Coli. occurred within several taco bells. Jordan Tenenbaum Section 609

Recent Stock activity Over the last two years Yum! has had a stock increase of roughly 10 dollars per share. Jordan Tenenbaum Section 609

Other Facts about Yum!  Their base of operations is in the U.S. though they cater to many other countries.  They are closely tied to the PepsiCo. Company and even serve Pepsi products in all of their restaurants.  Taco Bell is the leading chain/franchise and was acquired from Pepsi in Jordan Tenenbaum Section 609

That’s All folks… For More information visit:  The Yum! web site at Jordan Tenenbaum Section 609 First slide