Jeff Cohen CIO - JetBlue Airways

Who is JetBlue?   Eleventh Largest Carrier in America   Only U.S. start-up airline to launch with more than $100 million in capital   Only airline to offer 24-channels of live satellite television free at every seat   Only airline to broadcast the Olympic Games live at every seat

Who is JetBlue?   First U.S. airline to introduce "paperless cockpit" flight technology   Only U.S. airline to be 100% e-ticket   First U.S. airline to install bullet-proof cockpit doors across its fleet   Only airline to install security cameras in passenger cabin for customer, crew safety   Highest efficiency - passenger load   Standardization is a business strategy

The Difference  Crewmembers  Customers  Values  Safety  Caring  Integrity  Fun  Passion  Communication

Technology Today   Virtual Call Center   A Microsoft-based environment   Windows 2003 Server   Exchange 2003   Office 11   Greenwich (Instant Messenger)   Topaz (SMS 3.0)   SharePoint Portal 2.0   Liberty 64 Bit SQL

Technology Tomorrow   Scaling Up vs. Scaling Out   Reliability   Availability   Manageability   Keeping It Small As We Grow

Leveraging Technology  Customer Loyalty - TrueBlue  Maintenance & Engineering - Visaer  Reservations - Res 2.0  CRM - Data Warehouse  Flight Operations – Bornemann  - Exchange 2003 (Titanium)

Make IT Work  Vision  Culture  Creativity

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