Group 洪瑾瑜 Fiona 陳思穎 Catherine 賴廷柔 Raissa

UA Introduction

Founded 1926 (as Boeing Air Transport), became United Air Lines in 1934 Headquarters Chicago, Illinois Fleet size 436 World range No.2 (Company size) No.4 (Fleet size) No.5 ( passengers/year) United Airline

Also known as UA, unite airlines, united air, united…etc. Operates approximately 3,300 * flights and express to more than 200 U.S. domestic and international destinations. Connections to 1,071 destinations in 171 countries *Based on United's forward-looking flight schedule for July 2009 to June 2010.

CEO of UA Glenn F. Tilton

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-UA commercial- Come fly our Friendly Skies

-UA commercial- whale

-UA commercial- whale

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Logo & Slogan of UA

United adopted a red, white and blue shield logo in 1936, but its use varied widely and was eventually abandoned altogether in the early 1970s. In 1974, the airline commissioned designer Saul Bass to develop a new logo. The "tulip" logo of colored stripes representing overlapping letter "U"s remains in use today with only slight modification. United's grey livery featured the words "Worldwide Service" near the front of the aircraft.Saul Basstulip

The early slogan "The Main Line Airway," emphasizing its signature New York- Chicago-San Francisco route, was replaced in 1965 with "Fly the Friendly Skies." The "friendly skies" tagline was used until The current slogan and ad campaign since 2004, is "It's time to fly”tagline

"Come fly our Friendly Skies“ (The early ESOP years)

It’s time to fly.

Special Product (Cabin)

Economy Plus is available on all aircraft in the domestic and international fleet. Economy Plus seats are located in the front 6-12 rows of the economy cabin and feature up to 6 inches of additional legroom. Economy Plus is available for free to all Mileage Plus Premier members. It can also be purchased at booking or check-in depending upon availability.

SWOT Analysis of UA

Weakness Elder employee. Lack of creativity. Lack of actively promoting ways. High costs. Plane problems ( failures rate) Internal financial problem. Cut some overseas routes’ free food provide. Strength No booking fee Low Fare Guarantee Worldwide hub and destination Diversified Employee Providing many direct routes Culture Tolerance EasyCheck-in Online® worldwide Economy Plus Seats

Opportunity Associated with many different companies. Star Alliance Rising. Enter and provide many direct route to the new market- China Threa t More and more airline company rise. The rising of low fare airplane company (for example Jet blue) High oil price.

Real life in UA

The captain’s cabin

Economy Class Business Class First Class

After the baggages were beeing checked, they would all being packed into this container to load onto the plane. All the baggage container would be load in this cabin.

This is the underground fuel pipe

UA’s biggest hub, Chicago O’hare international airport

Thank you for your listening!! Group 2