AGM Presentation 23 June 2015

WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY MODEL OF FAIRNESS DEMOCRATIC DECISION OF THE BUSINESS COMMUNITY GROUP SCHEMES NEUTRALISE ANY ADDITIONAL COST City out of fashion Promote city Addressing barriers to growth New York & Philadelphia UK Business determine the priorities - Marketing vs cleaning Business promotion best done by businesses

A TIME OF RAPID CHANGE  THE WORLD IS CHANGING VERY FAST & WE NEED TO ADAPT  USE OF CITIES IS BEING REDEFINED  20th century defined by motor transport  21st century will be defined by technology  ADVENT OF M-COMMERCE  Mobile enabled website  Retailers must be multi-channel  Evenings & Sundays  OUR WORK BEING SUPPORTED BY GOOGLE & TWITTER

DIRECT IMPACT OF M-COMMERCE

FACING THE CHALLENGE THE BUILDING OF EXPERIENCE EVENING TIME USE 65% of people would shop if shops stayed open later 80% of that 65% want to socialise as part of the same trip DISTRICT IDENTITIES Each district must have its own identity & range of offer

FOOTFALL COMPARISON

UNDERSTANDING THE PSYCHOLOGY

EXPLORING THE SOCIAL ASPECT Younger people prefer to socialise in the city. 40% of younger people shop in Dublin city for an ‘impromptu night out’. shop where their friends socialise 60%

EXPLORING THE SOCIAL ASPECT 40% REGAINING THE OLDER DEMOGRAPHIC.  WORK BEING UNDERTAKEN BY GERRY FARRELL  SPEAKING THROUGH PUBLICATIONS  CITY IS STARTING TO BE SEEN AS SAFER  CO-ORDINATION OF APPROACH & NEXT STEPS

COMPARISON WITH SHOPPING CENTRES  FAMILY MARKET OPTS OF THE OUT OF TOWN CENTRE  REASONS:  COST OF CAR PARKING  CONVENIENCE  EASE OF ACCESS & CERTAINTY OF SHOPPING DURATION  CLEAN & SAFE  EXPERIENCE IS NOT MENTIONED  FAR MORE VULNERABLE TO M-COMMERCE  DUNDRUM IS ALREADY REACTING

BUILDING FOR SUCCESS  MAJORITY OF DUBLINERS BELIEVE CITY EXPERIENCE HAS IMPROVED  OUTDOOR SEATING  Contract with Dublin City Council  Cleaning & safety  Acceptable standards  BETTER PEDESTRIAN ENVIRONMENT  USE OF WOLFE TONE SQUARE  SHARED ACCESS SPACES

HIGHLIGHTS OF 2014  FOOTFALL CONTINUED TO INCREASE: 2.1 MILLION EXTRA PEOPLE IN 2014 & VACANY RATES ARE JUST BELOW 9.5%, A REDUCTION SINCE THEIR PEAK OF 15.4% IN  WEBSITE SYNOPSIS:  Dine in Dublin website saw 148,000 visitors and 400,000 page views  Dublin Fashion website saw 54,000 visitors and 100,000 page views  Dublin at Christmas website saw 84,000 visitors and 573,000 page views  110,000 followers on social media who have signed up to follow us and receive positive messages about Dublin city on a daily basis

HIGHLIGHTS OF 2014  MORE THAN 60 RESTAURANTS INVOLVED  ADDED ON-STREET EVENTS INCLUDING THE HUGELY POPULAR DINE IN DUBLIN FOOD PAVILION  MEDIA VALUE OF €248,850  MORE THAN 150 RETAILERS, BARS, AND RESTAURANTS INVOLVED  IRELAND’S LARGEST FASHION EVENT  ADDITION ON ANOTHER EVENING SHOW ON THE SATURDAY  MEDIA VALUE OF €1.3M  FOOTFALL OF 9,388,500 RECORDED ON GRAFTON STREET - THE HIGHEST CHRISTMAS FOOTFALL LEVEL SINCE  THE CHRISTMAS MARKET AT ST STEPHEN’S GREEN RECEIVED 726,600 VISITORS OVER THE SIX WEEKS LEADING UP TO CHRISTMAS.  MEDIA VALUE OF €1.1M

NEW PROJECTS FOR DUBLINTOWN PROMOTION OF DISTRICT AGENDAS CITY WIDE LOYALTY SCHEME PARKING & MOBILITY ASSISTANCE M-COMMERCE TRAINING

DUBLINTOWN DISTRICT GROUPS CREATIVE QUARTER & INTERNATIONAL RECOGNITION HENRY STREET & DISTRICT BRANDING / PROMOTION GRAFTON STREET & SELLING THE EXPERIENCE TALBOT STREET & ACCESS / INFORMATION DAME DISTRICT & CCTV / PEDESTRIAN MOVEMENT HIGHLY ATTENDED DISTRICT MEETINGS