Designtechnology Logos, a new thing? …meaning; ‘the cosmic reason that gives order to the world’ 1960, the need for a visual presence 1980, into our subconscious…

Slides:

Advertisements

Similar presentations

Advertising Fashion. Advertising the Product o Fashion Advertising: the paid communication between product maker or the seller and the audience or the.

Advertisements

Message Strategy & Execution MKT 846 Professor West.

Wells, Moriarty, Burnett & Lwin - Xth EditionADVERTISING Principles and Effective IMC Practice1 The Creative Side and Message Strategy Part 4: Effective.

Advertising. This is an introduction to your Advertising Unit In the unit you will learn how and why advertisers influence an audience. Your assessment.

 Definition: How you want the consumer to perceive your product or your brand.

Typefaces and FontsTypefaces and Fonts  The original meanings of the words 'Typeface' and 'Font' have become blurred through common usage.  Both now.

HOW TO DEVELOP A LOGO Computer Graphics. Today’s task: You have been asked to design a new logo for an athletic shoe company. You must come up with a.

An Introduction to Integrated Marketing Communications.

Branding & Positioning

Creativity Mktg 340 Maureen O’Connor. Where do creative ideas come from? Dan Wieden’s point of view player_page.jsp.

Persuasive Communications

Rega Solutions Social Media. Branding. Logo Design. Marketing. Strategies.

 Print is very effective in conveying information and facts, and less effective in generating strong emotional responses.  Use words to describe the.

Visit The World’s First Guaranteed Results Marketing Firm Topic: Business Branding.

CORPORATE IDENTITY. INTRODUCTION Organisation are set to have a personality, a persona that reflects the inner spirit and heart of the organisation. The.

Part 2: Planning and Strategy Chapter 4

Dawn Pedersen Art Institute

Logo Design What Makes a Good Logo?.

Three criteria must be met. – Must be paid for – Delivered to audience by mass media – Must persuade the audience to action Inform your customers about.

Chapter 6: Strategic Brand Management

Advertising – Features and Advantages © 2014 wheresjenny.com ADVERTISING FEATURES AND ADVANTAGES.

Your organisation’s presence on the Internet “To look good is to be good”-- that's the primary test when people assess a Web site's credibility The graphic.

NCEA 2011 New Orleans Branding: Creating the “Buzz” Presented by Chris Hagerty

BRANDS AND THEIR STANDINGS WHAT THEY ARE WHY DO WE LIKE THEM.

Logos & Branding Brand Building Basics…. LOGOS & BRANDING.

What makes good advertising?. Outlines  Examining the role of creativity in advertising.  The importance of targeting the right audience.  The old.

McGraw-Hill/Irwin Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed 5 The Communication Process.

Advertising Strategies Executional Frameworks Chapter 7.

Persuasive Techniques used in Advertising What Consumers Should Know.

Activator Week 9 Day 1 Select one of the following options: 1. Read to Self 2. Read to Other 3. Revise your personal narrative.

January 11 th, 2012 Choose a topic below and write a response You want to stay out an hour past your curfew. List at least three things you would tell.

Marketing: It ’ s Your Business. Digital Safari Institute GreenBizz Project What is Marketing? Marketing is NOT sales, it leads to sales Marketing is.

Elements of Advertisements 7 th Grade 2.10 To understand the key elements of a print advertisement and the intended effects on an audience To create an.

ADVERTISING PLANNING Where it fits in, theories and appeals.

 Graphic design can be thought of as a visual language that is used to convey a message to an audience.  A graphic design is a visual representation.

Adobe Illustrator.  Graphic design can be thought of as a visual language that is used to convey a message to an audience.  A graphic design is a visual.

Warmup “If I could say it in words, there would be no reason to paint.” – Edward Hopper What is your definition of art? What kind of art do you like to.

Branding: an effective brand strategy gives you a major edge in marketing your organization How an effective brand strategy gives you a major edge in marketing.

Corporate Solutions Salt Lake Community College The Power to Make Your Point.

Corporate Identity The Communications Strategy Annalena Winslow Communications Officer NHS Greater Glasgow and Clyde.

Logo Design & Branding What Makes a Good Logo?.

{ Analyze Your Web Site for Feeling and Effectiveness.

Creative Strategy Decisions

Copyright © 2007 McGraw-Hill Ryerson Limited. Objectives To understand: The nature, purpose, and scope of advertising and what it means to the individual.

Introduction to Advertising.

Designing a Personal Logo. What is a LOGO… A Graphical Mark that represents something.

The Copy (the language used) The Graphics (does the illustration/design affect the message?) The Brand (is the image of the product important to the advert)

USING BRAND AND MARKETING COMMUNICATIONS TO CONDUCT EFFECTIVE SALES OPERATIONS Kunle Awolowo.

How would you define advertising?

Corporate Logos. The Logo A logo (short for logotype) is a visual representation of a Company, Organization, Product, or Service. A good logo is easy.

LOGO DESIGN AND BRANDING. WHAT IS YOUR DEMOGRAPHIC? Demographic: the qualities (such as age, sex, and income) of a specific group of people : a group.

T-Shirt Design How creative are you?.

CHAPTER 7 Creative Strategy Decisions. © 2014 McGraw-Hill Ryerson Learning Objectives  Summarize the idea and importance of creativity in an advertising.

Slide 6-1 The Marketing Mix CHAPTER 6. Slide 6-2 Why Market?  Motivate customer to take action  Create memorable awareness for the future ?

Target Audience  What do they know?  What do they believe?  What barriers do they perceive?  What is the competition?

How Advertising Works Chapter 4. Basic Communication Model 4-2 Source/Sender (Advertiser) Coded Message (Agency) Decoded Message (Interpretation) Receiver.

Your Company Logo Powerful and Persuasive. Goals of a Logo Your logo is a symbol that can provide consumers with instant and powerful brand recognition.

By: Ehsan Khodarahmi L7.  Explain the concepts, processes and benefits involved in developing integrated communications plans  Marketing communications.

Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.

Do Now: Intro to Advertising

PROMOTING SPECIALTY CROPS AS LOCAL Module 4: How do you get your message out to consumers?

Advertising Techniques

Elements of Advertisements

Topic 6 Thorson & Duffy (2012) chs 9, 10, 11

Mrs. Sheftel’s 6th grade ELA

AP Language and Composition

How are they used and Why

Developing Effective Print Advertisements

Presentation transcript:

designtechnology Logos, a new thing? …meaning; ‘the cosmic reason that gives order to the world’ 1960, the need for a visual presence 1980, into our subconscious… So recognisable…

designtechnology Why are some logos more memorable than others? …repetition, how? Test yourself….

designtechnology Evolution of logos …only making minor tweaks… Others require a different approach….

designtechnology Designing a logo: Characteristics of a successful logo …its not all about cash… A few common traits: Adaptable Communicate Convey something…

designtechnology Designing a logo: Tried and tested formulas Combine an organic, flamboyant graphic with a geometric backdrop Or Combine a geometric shapes to create a powerful language

designtechnology Designing a logo: Help designing a logo When designing any logo, try and stick to the acronym… SECRET

designtechnology What is corporate Identity (ID)? Consistent visual appearance… Central is the logo… Meticulous design system…

designtechnology A brief history of branding… Manufacturers were finding it difficult to sell their products… A method of persuasion… Some of the earliest brands…

designtechnology What then, is a brand? Adding meaning or value… Guarantee of genuineness… A badge of trustworthiness… A pledge of performance… How do they create a brand?

designtechnology Why is it s important? Depicting your brands identity or qualities… Consumers purchase the brand and not the product…

designtechnology How valuable is brand? Purchasing the brand name and not just the company… To deliver the message of the brand clearly To confirm the credibility of the brand To make an emotional connection with the target audience To motivate the target audience into buying To create a loyal audience