Branding Employee Programs Presentation April 3, 2012.

Slides:

Advertisements

Similar presentations

HR – Are we marketing the brand ? Neil Scurlock Head of Learning & Development The Chartered Institute of Marketing.

Advertisements

Company X Communications Plan Constance S. Ward Thought Leader Zone.

Note this title slide should really mimic the cover of the brand book, photo, words, sub words, transparent bands, new logo.

Accenture Employee Giving Campaign Summit April 2012

Best practice partnership models

The “New” New Normal: Global Mobility as a Strategic Advisor.

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP DITA Overview Video.

Branding October What is a Brand? Asset that drives premium pricing and future cash flows Asset that drives premium pricing and future cash flows.

Internet and Non-Profit Branding Waving at the Future.

HTML FORMATTING. CONTENTS HTML Formatting Formatting Example Formatting Example Output Summary Exercise.

Running One MIIS Communications June 2, Defining the role of Communications within One MIIS Seeks to position the Institute as a leader in international.

CUSTOMER-BASED BRAND EQUITY Zeenat Jabbar Brand Knowledge Structure Brand awareness, depth, and breadth Brand associations 15.2.

The Small Business Solver Team LOCAL SMALL BUSINESS MARKETING PLAN.

District 7470 Public Image & Public Relations Christy Berg Committee Chair (973)

Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

A campaign from ‘beginning to end’ Ghazal Vaghedi February 21, 2012 Toronto, Canada.

CAF to CCI Marion Amartey Head of International Development CAF.

5.00 UNDERSTAND PROMOTION 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

Proposal to (Client name) (Program name) Project Manager Resilience Program (your company) (date) (insert your logo)

Kali Baker // Omaha Community Foundation COMMUNICATIONS FOR NONPROFITS.

Consistency in Communication Design. A strategic approach to communications Determine the most appropriate communications tactics – does it always make.

Integrated Services Marketing Communications

Presenter: Justin Vega Sales Focus Areas. Efficiently Close Deals Use of Technology Raising Public Awareness Removing Roadblocks to the Sale.

Long Range Strategic Plan Advocacy Maintain & enhance tax benefits for all ESOPs Maintain & enhance tax benefits for all ESOPs Maintain & enhance bipartisan.

CAIS Boarding Schools │ BRAND V: 1.0 October 13, 2011.

Turning Peoples Passion into Change MEETING MARKETING CHALLENGES THROUGH BRAND DEVELOPMENT Regional Conference – Claregalway Hotel – 27 th April 2009.

Branding Communication Plan. Visual Identity – vital component  Brand  Logo  Slogan.

What is “branding”?  A business will create a brand for a product to give it a distinct identity.  Safeguards against consumers confusing the product.

Creative Promotion For Student Organizations October 2010 Presented by: Lynne Williams.

Target market conditions View as slide show How to classify target markets Adapted from AdPrin.com.

Communications Strategy Consolidation & Engagement John Chenery Director of Media and Communications iBOL Board Meeting New York, NY.

Development of the Strategic Vision and Where We Go From Here? Dan Dooley Vice President.

Chapter 11 – International Marketing Mr. M. Goldberg, Martingrove C.I., 2012 Chapter 11 – International Marketing 11.1 – International Marketing Strategies.

The Integrated Campaign

1 Chapter 19 The Integrated Campaign. 2 What is Integrated Marketing Communications (IMC)? Integrated Marketing Communications is the practice of unifying.

 Graphic design can be thought of as a visual language that is used to convey a message to an audience.  A graphic design is a visual representation.

Adobe Illustrator.  Graphic design can be thought of as a visual language that is used to convey a message to an audience.  A graphic design is a visual.

Uncle Benny’s Ultimate Sausage Machine. Philosophy The companies philosophy with its branding and its product is to create a machine capable of producing.

CAMPAIGN COMMUNICATIONS. THREE COMMUNICATIONS THEMES Engaged Teaching and Learning CC’s Reach.

PREPARED BY: NICHOLAS ANASINIS MARIA ISMAIL PATRICIA JURCA LEI YANG CORPORATE SUSTAINABILITY WORKOUT TEN YEAR SUSTAINABILITY PLAN APRIL 30, 2010.

PM  COMMUNICATIONS © 2005 Paul Mlodzik, ABC, MC Vice President Marketing and Agency The Co-operators Less Sizzle, More Steak: Making your brand work for.

Melon Yeshoalul From bigger to smaller. A little about me.

Advertising Campaign. Definition An advertising campaign is a series of advertising messages with identical or similar message over a particular period.

LOGO How a business defines themselves. Standards CTE Standards  AME.A.A2.1 Analyze the way in which technical design (e.g., color theory, lighting,

Norman, BUS 4385 Key Points: Chapter 7: Acquisitions and Restructuring Understand why firms choose to make acquisitions Understand why acquisitions fail.

ENGAGING HIGH PERFORMANCE TEAMS

DIGITAL MARKETING EXERCISES APPCAMPUS. Click to edit Master title style Exercise – Plan your Keywords Write down keywords for your company or application:

Created DASHBOARDS Get a quick snapshot of your audience and campaign activity.

Ross Creating a Logo and Tagline. What is a Logo? A name, symbol, or trademark designed to easily recognize. Can be words (text) only, or a combination.

Public Image 101… or Marketing 101? Post-PETS April 8, 2016.

Recruiting Solutions v v Human Capital Symposium October 26, 2011 The Challenges of Hyper Growth.

Get the Best Graphic Designers Services By Segnant Make Your Website Your Hardest Working Employee!

OneCity Edinburgh’s Campaign for Responsible Business and Corporate Social Responsibility Economy Committee 15 September 2015 Lesley Martin.

Brainstorm all areas where education could be helpful for your users (i.e. product promotion) and include links. Create link to program that is highly.

NDIS: Marketing Your Competitive Edge Bringing People Together To develop responses to the community’s needs for transport, access and mobility 1 A significant.

Bringing a New Brand to Life February 23, What was our brand?

U-M StaffWorks Creating a Poster Presentation for High Impact and Engagement Best Practices & Technology EFFECTIVENESS & EFFICIENCY For Staff By Staff.

HOW TO REACH YOUR CUSTOMER

Marketing and Communications for K-State Research and Extension

The Successful Website

Strategies for Fundraising and Corporate Partnerships

LEVERAGING SECONDARY BRAND ASSOCIATIONS TO BUILD EQUITY

A purpose beyond profit

Connections Recruitment Consultants

What is Brand Identity? A promise that gets kept consistently

Marketing and Branding

<Your Organization and/or Health Center Name>

What is Four51?.

Visual Branding Strategy

Presentation transcript:

Branding Employee Programs Presentation April 3, 2012

Pre-Branding Exercise Posters & Flyers Tag Line Logos

Why a new identity? NEED Create a consistent look for the campaign that can be leveraged as we develop a new marketing campaign for the program each year. OUTCOMES Cost and time savings Efficiencies - allows each region/team to create their own materials Clarity on messages – allows us to build on the key messages (choice, match, etc.) Continuity – create a greater synergy with other internal “brands” (e.g. HR) PAYOFF Over time, visual consistency will build familiarity, allowing employees to focus more on the content of our marketing.

About the Name When you give, the company gives too Emphasizes the match We’re in it together Highlights the desired action &

New Design Direction

Brand Expansion 6 Fundraising Volunteering Environmental Engagement Environmental Engagement