The Evolution of the Staffgroup Brands Glenn Southam, Marketing

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Presentation transcript:

The Evolution of the Staffgroup Brands Glenn Southam, Marketing

A Bit About Me… Straight out of university Joined Marks Sattin Involved in their rebrand as they joined the FiveTen Group stable Headed up Laurence Simons marketing I tried to leave… Joined ‘Eurostaff’ in October 2011

The Brand Journey

Why? “Please assess the Eurostaff Group Brand identity utilising information gathered from the internet. Considering the use of the Staffgroup concept how could we develop the brand on a global scale to reflect our diversification into different sectors/regions” Period of rapid growth (sectors and staff) International markets opening up Oil & Gas sector building up quickly Marketing existed as a reactive rather than strategic function

Daunting? 78 Days

Three Things To Remember Branding is not just being about a pretty face Resources Your Audience

What Did We Decide? Recognisable |Scalable | Adaptable Future Proof | Replicable

Doing It

The Plan Of Action GIT Given Changes Impactful Action Thoughts on Future Company Name Web Address Letterheads s Terms & Conditions External sites Digital Content Social E-marketing PR Quality control Visions & Values Website Overhaul Humanisation of the brand Employer Branding CRM

The Brand Journey

Fast Forward 18 Months…

The Brand Journey

Now & The Future?

Thanks for listening, any questions?