Make your marketing social.Add a + Add a + to make your marketing on Google social.

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Presentation transcript:

Make your marketing social.Add a + Add a + to make your marketing on Google social.

Make your marketing social.Add a + What is Google+? It’s a way of making your Google experience social. ● Launched by Google in June ● It has 400 million* registered users. ● Users add friends to their ‘circles’ to share content and to video chat. ● The top branded pages on Google+ have several million followers. What? Why?Getting started LinkMeasureConclusion *Source: Google Internal Data. Last updated: September 2012.

Make your marketing social.Add a + What can Google+ do for you? See an average increase of 5- 10%* in search and click-through rates with Google+. What? Why?Getting started LinkMeasureConclusion *Source: Google Internal Data. Last updated: July 2012.

Make your marketing social.Add a + Why use Google+? Boost online marketing performance. ● Get closer to potential customers when they're online and engaged. ● Increase awareness with Google+ recommendations. Customers’ can see and interact with the brands and companies that they're following on Google+. ● Build trust – potential customers look favorably on brands if they see that people in their circles are following them or have +1'd their profiles. What? Why?Getting started LinkMeasureConclusion

Make your marketing social.Add a + Getting started with Google+ is easy. Get started in only 3 steps. 1.Create a Google+ page and get it verified. It will be the center of your brand’s identity on Google. 2.Add the Google+ badge to your company website to help grow your Google+ followers. 1.Link your Google+ page to your ads. What? Why?Getting started LinkMeasureConclusion

Make your marketing social.Add a + This is how your page could look. What? Why?Getting started LinkMeasureConclusion

Make your marketing social.Add a + Link your Google+ page to your ads. Expand your brand presence online. ● Get more recommendations, follows, clicks and potential customers by linking your page and your ads. ● Linking your Google+ page to your ads combines the +1’s on Google+ pages with your campaigns. ● This can help increase an ad’s click-through rate by 5-10%*. What? Why?Getting started LinkMeasureConclusion *Source: Google Internal Data. Last updated: July 2012.

Make your marketing social.Add a + Measuring the impact of Google+. Using AdWords. By using the +1 Annotations section in Google AdWords Reporting, it is easy to see full statistics including clicks, impressions and click-through rates for campaigns linked to your brand’s Google+ page. What? Why?Getting started LinkMeasureConclusion

Make your marketing social.Add a + And finally... Google+ is a brilliant way to boost the performance of online marketing: ● It helps increase the number of people seeing your ads. ● Potential customers online will trust you more. ● Your brand is more personal, social and engaging. ● It’s easy to get started and expand your brand presence online. What? Why?Getting started LinkMeasureConclusion

Make your marketing social.Add a + Thank you. If you have any queries or would like help setting up Google+ please contact: