Field Research FSH369 Merchandising Beauty Products Laneige in Target April 27,2015 JungSun Kim.

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Presentation transcript:

Field Research FSH369 Merchandising Beauty Products Laneige in Target April 27,2015 JungSun Kim

Laneige About the brand that will be repositioned 01

Place Where did I visit for research 02

How was it? Display, location, neighboring brands 03

How was it? Display, location, neighboring brands 03

Product & Price & Promotion What Laneige products does Target sell now? 04 $5 gift card with purchase of BB Cusion or Waterbank Serum or Cream

Problems 06 Display Environment Lack of Makeup Product No samples No testers Unknown

Display Development 07 Separate the categories! Hallway for Makeup Inside section for Skincare

Focus on Trend Item Merchandise focus on trend item ‘BB cushion’ 08 Lancome Miracle Cushion AmorePacific Color Control Cushion Compact Broad Spectrum SPF 50+ Sulwhasoo Perfecting Cushion SPF 50+ Goodman Dr. Jart BB Bounce beauty balm Laneige BB Cushion SPF 50+

Testers & Information Add testers for BB cushion, information about skincare % Consumer need to check Different form with other liquid or powder foundation Which color fit to me

More Makeup Product 10 Display with lip product Display with lip product that is match with skin tone Simple but clean look, as like a speaking model Water drop tint Expand the makeup products

Hallway Display 11

Thank You! Laneige in Target

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