04/24/2013 8/8/2013

Agenda 2 Introductions Neuro Overview Product National Distribution Marketing Merchandising Moving Forward Retail Value $ $1.99 Daily Authorization Sept/Oct Rewards T3 Sonic Music Cold Vault Sets

04/24/ Company

4 Neuro has a short but storied history Company History

Evolution to Function s 1980s 1990s 2000s2010s Refreshment Low Calorie Benefit Healthy Functional THE OLD CONSUMER (static or shrinking numbers) THE NEW CONSUMER (high growth demographic) Seeks refreshment Seeks flavor over function Doesn’t think about negative health affects Seeks the lowest price possible Demands noticeable functional benefit Demands Low Calorie Demands positive, AND no negative health effects Seeks Premium products Willing to pay more for products that meet these criteria The Consumer driven evolution of what a beverage should deliver

Products That Deliver 6 commitment to cutting edge research in efficacy and flavors premium ingredients dosage levels proven to work No Artificial Colors or Flavors Partnerships with growers and suppliers to source the purest and superior form of key ingredients – complete supply chain transparency Rigorous identity testing in all points in the supply chain to ensure 100% purity. Optimal dosage levels of key ingredients proven by clinical (human) trials on relevant outcomes Carefully selected and qualified (by recognized experts) key ingredients to drive functional benefits. All dosage and calorie levels per bottle, not equivalent servings Research and collaborative partnerships with some of the top neuro-cognitive and nutrition research centers and universities in the world. Unprecedented clinical trials on specific SKUs (Bliss, Trim, Sonic) Leading flavor research experts to optimize each SKU

Drink With a Purpose 7 Neuro is a system of drinks, each with the purpose of enhancing a part of people’s lives increases your drive to pursue what you love reduces stress and helps you relax increases alertness and focus so you can get in the zone sleep well so you can recharge satisfies your hunger with a specially formulated high-fiber blend protects your immune system with a blend of vitamins and antioxidants these statements have not been evaluated by the food and drug administration. these products are not intended to diagnose, treat, cure or prevent any disease.

04/24/ National Distribution

Retail Partners-Large Format 9

Category Overview 10 Neuro ACV Distribution and Share improving over last 12 months Source: AC Nielsen & IRI through April 2013 Distribution (% ACV) Category Dollar Share

Large Format Share Growthshare volume distribution neuro shows strong volume and share growth ytd neuro is growing market share with distribution growth distribution continues to climb with increased retailer acceptances neuro continues to grow as the rest of the category declines Neuro leads profitability and growth in the functional/enhanced categories GROWTH DECLINE

Retail Partners-Small Format 12

Small Format Source : IRI Convenience ending March 2013 share growthshare volume distribution Neuro commands the highest dollar share among the growth brands Highest dollar volume and share of brands that are growing Distribution continues to climb with increased retailer acceptance Neuro continues to grow as the rest of the category declines Neuro is growing Volume, Distribution and Share in Small Format GROWTH DECLINE

04/24/ Consumer

STRESS. Less. Aerial Banners/flight path photos 15 July 14 th 2013: 2pm – 5pm S. Jersey flight path Stone Harbor, Avalon, Sea Isle, OC, & AC – 1 million estimated visual impressions

social media/ pr focus 16 1K + #BLISSandtell hang tags, BLISS beach balls, info cards distributed to our target demo Target demo entering their chance to win a 10K dream vacation via Twitter/Instagram Can’t beat that last line !

A Core Group of Passionate Fans 17 We have built a group of very loyal Neuro consumers

Influencers Our influencer community is large and vocal

2013 Anchor Programing Trimester programing includes the current focus around BLISS and upcoming focus on Sonic

Tri II: Summer of Bliss 20 Integrated Summer Marketing Program with a retail activation giving consumers the chance to win a $15,000 vacation of their choice POS Digital/Social Media Out of Home

Tri III: More Go With Music 21 Integrated Trimester III Marketing Program with a retail activation giving consumers the chance to win downloads for life POS/POP Digital/Social Media Out of Home

more go with music-details partnership with universal music group for consumers to win downloads from an unprecedented catalogue of artists

23 Cold Vault Static Actual Size 6”L x4”W

Activation-Anchor Programming 24 SLEEP, SONIC and BLISS drive the trade and field activation focuses in 2014 more go with music stress out personal concierge & spa services tri tri sleep tight elite hotel experiences tri

2013 Activation Calendar 25 activation type 05 may jun jul aug sep oct nov dec 13 experiential consumer sampling sampling activations influencer marketing national local social media facebook twitter Instagram advertising out of home print radio pr magazines news media targeted blogs/digital in-store Trimester anchor programs Customer specific The 2013 marketing mix is live 365 days per year to support each trimester focus example assets: target media:

Trade Activation-Anchor Programming 26 SKU specific focuses focuses anchor the trade calendar for the 2014

2014 Activation Calendar 27 activation type 01 jan feb mar apr may jun jul aug sep oct nov dec 14 experiential consumer sampling sampling activations influencer marketing national local social media facebook twitter Instagram advertising out of home print digital pr magazines news media targeted blogs/digital in-store Trimester anchor programs Customer specific The marketing mix is live 365 days per year to support each trimester focus example assets: target media:

04/24/ Merchandising

Small Format Merchandising Priorities 29 Capture the Counter “Better Choices” Visual Value Penetrate the Perimeter Rack Attack Call To Action Ensure EDLs are in Value $ Months in Feature 2/$4 Incremental Merchandising/POS to support Features Better Choices Test (DPSG Partnering) Cold Vault We look to improve volume and marginal contribution through executing the following small format in-store priorities: 2/$4 Best Value Regular Retail $2.49

Small Format Store Map 30 Working with our retail partners we have identified a number of opportunities in store to drive additional profit

Small Format Pricing Calendar 31 Feature Frequency Priority Months – January, May, July, August, November

Summary/Next Steps 32 - Understand Current Cold Vault Sets - Discuss moving into EDL $2.49 -Daily Authorization -Rewards Execution Elements -T3 Sonic Music Program