14 Publishing a Web Site Section 14.1 Identify the technical needs of a Web server Evaluate Web hosts Compare and contrast internal and external Web hosting Section 14.2 Select a Web site name Register a domain name Maintain a site’s directory structure Publish and test a Web site YOU WILL LEARN TO…

14 Publishing a Web Site Section 14.3 Validate a Web site against W3C standards Check for broken links Check your Web site against target browsers Section 14.4 Identify techniques for publicizing Web sites Insert meta tags Evaluate the use of cookies for targeted marketing YOU WILL LEARN TO…

Section 14.1 Web Servers Focus on Reading Main Ideas Publishing a Web site involves transferring the site’s page files from a local computer to a Web server. Web hosts give customers access to Web servers in return for a fee. Key Terms publish Web server Web host host Web server clusters internal Web hosting external Web hosting pp

Section 14.1 Web Servers The Technical Needs of a Web Server Web serverpublish When choosing a Web server to publish your site, consider: CPU Power Hard Drive Speed and Capacity Communications Channel Bandwidth Scalability Reliability Web server A powerful computer that maintains a constant connection to the Internet; stores Web pages and makes them available on the Internet. (p. 394) publish To transfer files from a local computer to a remote Web server so that the Web site can be viewed over the Internet. (p. 394) pp

Section 14.1 Web Servers Web Hosts Web hosts Many individuals and companies pay Web hosts to store their site files for them. host When choosing a host, consider: Cost Performance Reliability Tech Support Storage Space Bandwidth Web host A business that provides Web server space to customers for a fee. (p. 395) host The name of the Web server on which a particular Web site resides. (p. 395) pp

Section 14.1 Web Servers Web Hosts Web server clusters For reliability, many large Web hosting companies provide Web server clusters to ensure that service will not be interrupted. Web server cluster System that stores a Web site on multiple physical computers that act as a single virtual host. (p. 396) pp

Section 14.1 Web Servers Internal Versus External Hosting internal Web hosting external Web hosting Consider these factors when deciding between internal Web hosting and external Web hosting: Cost Performance Reliability internal Web hosting When a company uses its own Web server to host its Web site. (p. 397) external Web hosting When a company pays another business to host its Web sites. (p. 397) pp

Section pp Web Servers Activity 14A – Calculate Web Site Size and Bandwidth (p. 396) 14.1

Section Web Servers pp List What factors should you consider when choosing between an internal and external Web host? A. cost, performance, bandwidth B. performance, bandwidth, scalability C. cost, performance, reliability D. power, cost, size C. cost, performance, reliability Section Assessment 14.1

Section 14.2 The Publishing Process Focus on Reading Main Ideas HTTP and FTP are the two main protocols used to transfer Web files to a Web server. Test your published site on different hardware and in different browsers. Key Terms InterNIC case sensitive directory structure download upload File Transfer Protocol (FTP) cross-platform testing pp

Section 14.2 The Publishing Process Naming a Web Site Naming a Web site is an important part of the publishing process. Consider these guidelines: Choose a logical name Keep your name short Choose a unique name InterNIC Go to the InterNIC Web site to learn about the domain name registration process. InterNIC A Web site providing information about the Web name registration process; it is hosted by the Internet Corporation for Assigned Names and Numbers (ICANN), which assigns Web site names and IP addresses. (p. 399) pp

Section 14.2 The Publishing Process Reviewing Page Files and Folders When transferring files to a server, use their exact names and precise case. case sensitive Many servers are case sensitive. case sensitive Distinguishing between file names that contain uppercase and lowercase letters and those that contain only lowercase letters. (p. 399) pp

Section 14.2 The Publishing Process Reviewing Page Files and Folders directory structure When you are ready to publish your site, verify the folder names and directory structure. directory structure A hierarchy used to organize folders and the files contained in the folders; also called folder structure. (p. 400) pp

Section 14.2 The Publishing Process Transferring Files to a Server download Virtually all Web servers use HTTP to access or download Web pages. upload There are two popular methods to transfer or upload Web files to a Web server. HTTP File Transfer Protocol (FTP) download To transfer data from a file server to a client (user) machine. (p. 401) upload To transfer data from a client computer (user) to a server. (p. 401) File Transfer Protocol (FTP) Provides a standardized method of uploading and downloading files on the Internet. (p. 401) pp

Section 14.2 The Publishing Process Testing a Published Web Site cross-platform testing It is important to perform cross-platform testing on your Web site after you publish it. This will ensure that it displays and functions properly on different machines and browsers. cross-platform testing The process of testing Web sites on a variety of computer hardware and software configurations to make sure that the site will function properly for different users. (p. 403) pp

Section pp The Publishing Process Activity 14B – Publish a Web Site Using FTP (p. 401) 14.2

Section The Publishing Process pp Identify the two most common methods to upload Web files to a server. A. HTP and FTTP B. HTTP and FTP C. HPPT and FTT D. HPTT and FTP B. HTTP and FTP Section Assessment 14.2

Section 14.3 Results and Site Reports in Dreamweaver Focus on Reading Main Ideas Dreamweaver’s site reports are used for effective and efficient site maintenance. Dreamweaver has features to validate HTML, check against browser requirements, and check links. Key Terms reports Validation report Link Checker report orphaned file Target Browser Check pp

Section 14.3 Results and Site Reports in Dreamweaver Running Reports in a Web Site reports Dreamweaver will allow you to run various reports to monitor your Web site, including: Validation report Link Checker report reports Tools that help Web developers find errors and maintain their Web sites more easily. (p. 405) Validation report A tool that checks a site’s files to ensure they meet the W3C standards. (p. 406) Link Checker report A tool that identifies broken links within a site or particular file. (p. 407) pp

Section 14.3 Results and Site Reports in Dreamweaver Running Reports in a Web Site orphaned files. Running a Link Checker report will help you to identify any orphaned files. Target Browser Check. Use the Target Browser Check to select the types and versions of browsers to check the site against. orphaned file A file that does not link to other files on a site. (p. 407) Target Browser Check A Dreamweaver feature that allows users to specify which types and versions of browsers they can check their site against. (p. 408) pp

Section pp Results and Site Reports in Dreamweaver Activity 14C – Validate a Web Site (p. 406) Activity 14D – Check for Broken Links (p. 407) Activity 14E – Perform a Target Browser Check (p. 408) 14.3

Section Results and Site Reports in Dreamweaver pp Name Running a _________ report will help you locate orphaned files. A. Link checker B. Target browser check C. Target link check D. Validation A. Link checker Section Assessment 14.3

Section 14.4 Promoting a Web Site Focus on Reading Main Ideas A published Web site serves little purpose if few people know about it. You can use different methods to promote your Web site. Key Terms publicize spam link trading meta tag pp

Section 14.4 Promoting a Web Site Publicizing Web Pages publicize You can publicize your Web site through a variety of methods: spam) advertising (including spam) Print advertising Link trading Registering with search tools meta tags Using meta tags publicize The process of letting the general public know that your Web site exists and telling them how to access it. (p. 410) spam Unsolicited messages. (p. 410) link trading An agreement between Web site publishers to display a link to each other’s sites; inexpensive way to publicize Web sites. (p. 411) meta tag A piece of HTML code that the Web author places in the page document to help search engines categorize the page; does not affect how the site is displayed. (p. 412) pp

Section pp Promoting a Web Site Most Web site publishers will want to expand their user base over an extended period of time. Some techniques to increase Web site traffic include: Offer periodic sales and promotions Give away prizes Offer recognition Increasing Web Site Traffic 14.4

Section pp Promoting a Web Site Many Web publishers use cookies to gather information about their Web audience. Businesses use cookies to target users that they think will want to know about a particular promotion or product. Using Cookies for Targeted Marketing 14.4

Section pp Promoting a Web Site Activity 14F – Register a Site with a Search Engine (p. 411) Activity 14G – Add Meta Tags to a Web Site (p. 412) 14.4

Section Promoting a Web Site pp Identify A piece of HTML code that helps search engines categorize the Web page is called a _______________. A. spam tag B. link trade C. meta tag D. cookie C. meta tag Section Assessment 14.4

14 Publishing a Web Site Chapter Review True/False If a file server is case sensitive, it distinguishes between file names that contain uppercase and lowercase letters and those that only contain lowercase letters. True. Servers that are case sensitive distinguish between file names that contain uppercase and lowercase letters and those that only contain lowercase letters.

14 Publishing a Web Site Chapter Review Analyze Why is it important to test your Web site on a variety of computer hardware and software configurations? What might happen if you did not do this? Cross-platform testing ensures that your Web site will display properly on different machines and browsers. If you fail to check this, some visitors might not be able to access your site. You could lose visitors and potential customers.

14 Publishing a Web Site Resources For more resources on this chapter, go to the Introduction to Web Design Using Dreamweaver Web site at WebDesignDW.glencoe.com. WebDesignDW.glencoe.com