PANTHEON Marketing Activities. Turning data into profit www.datalab.eu Type of usersSales channelBrand Perception ACC PA usersDirsa Micro - Evangelistiprogram.

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Presentation transcript:

PANTHEON Marketing Activities

Turning data into profit Type of usersSales channelBrand Perception ACC PA usersDirsa Micro - Evangelistiprogram adapted companies that employ the services of accounting firms (hosting); wide range of support and training services; on-time updates for changed legal requirements Non PA usersPartners, Dirsa micro - Evangelistireliable and reputable program, often recommended by users; focus on accounting Replacement PA BasicDirsa Microaffordable and reliable program; numerous support services PA - proffessionalPartners, DIRSA Solutionsfeature-rich and reliable program; supports international operations; updates for changed legal requirements; extensive partner network MORGDIRSA Solutions LORGPartners, DIRSA Solutions Start-up PA Basic (+host)DIRSA Microquick start; upgrade or downgrade editions as needed; training services Non users PA Basic or Pro (+host) DIRSA Microquick start; upgrade or downgrade editions as needed; training services

Turning data into profit September 2011 PANTHEON Basic push Radio ad Print ads Web banners ings Google Ads PANTHEON Basic Radio ads print ads web ads ings hard copy calls2629 leads189 sales done5 sales done - host25

Turning data into profit October 2011 PANTHEON SE campaign Partner co-op (Jamada) Special price for PA SE 699 € Print ads (Finance – front page) web banners Google Ads PANTHEON Basic Radio ad SE special action Radio ads print ads web ads ings sales done71 sales done - host

Turning data into profit November /3 off Radio ad Print ads Google Ads Partner co-op ings 1/3 off Radio ads print ads web ads ings hard copy sales done43 sales done - host24

Turning data into profit December 2011 Funding in 48 months Print ads Google ads Web ads Birokrat – competitor hardcopy mailings and follow up call Special action if they change their program Funding in 48 months Radio ads print ads web ads ings

Turning data into profit January 2012 Brand positioning Web Datalab.si Google ads Print ads: Finance 3x Banner: Finance Online Panorama (3x) ings companies 20+ Radio ads (3x) – 15.2.; Radio 1 Partner co-op Brand positoning Radio ads print ads web ads ings sales done24 sales done - host77

Turning data into profit February 2012 All inclusive Pantheon 20 % discount + service desk package leaflets, ings, Web All inclusive Radio ads print ads web ads ings hard copy sales done9 sales done - host24

Turning data into profit March 2012 Business Inteligence Special offer for ZEUS counsulting 50% discount for upsell SE to ME

Turning data into profit Mini projects Business events where we place our brochures and roll up stand (Dnevi podjetništva, GZS – PechaKucha, Združenje Managerjev, Minimum IT, Programerski maraton…) Accounting events (Teden računovodij, Kongres računovodskih servisov) web banners on accounting web sites – compensation with their banners on our UserSite Fini oglasi – posters for Pantheon Basic in 100 bars and restaurants Google ads optimisation Faculty of Economics – interview in Alumni magazin e- Pantheon news, printed Pantheon news for SI users additional offer – DMS, scaners, printers Farm Accounting – CeBit, web page, brochures UserSite – media buying PR – portal for Accountants (Dashofer), Data (monthly news), InStore (business inteligence – also for SR, BA and HR) Mobile travel management Hosting – days for PANTHEON (if you decide for PA on specific day, you get 1 month for free) Count down for user, user in SI – free licences for lucky buyers Hosting promo movie PANTHEON + computer (Anni) Kolektiva …